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New Everton Stadium

kithnou said:
so the stadium name is dependent on the naming rights forever ?
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Not from what I read a couple of months ago. The original naming rights for the stadium were a part of the clubs funding model for the stadium.

Importantly the word there is 'part'. The club also financed the stadium through other aspects such as sale of players and other available capital.

The club were quite stringent with their expenditure on players for a number of years, so that they could pay the stadium off.

Additionally, they signed up to long-term deals with major partners to help gain the original funding. This put a noose around their neck for years.

Now many of those deals have expired, and much of the stadium has been paid for, so they've been able to resign new sponsorship deals.

This includes the new more lucrative naming rights for the stadium, which now help facilitate squad building rather than funding the stadium.

They've kept Emirates because they got a very lucrative deal from them, however they could have walked away.

Now we're not in the same league of Arsenal on hospitality or advertising (based on London), but a long-term deal helped them significantly.
 
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Its an important debate to be had. Critical decisions and progress needs to be made.

Imminently as otherwise the FFP long term trend is negative for Everton and more like Aston Villa.

Since we will have difficulty competing on wage-increases basis since tv money is limited on that. It has to come from other commercial sources. For us to compete.


Don't let these off-topic clowns damage the importance of this message.
 
Seamus Colemole said:
Tell you what guys.

IF KENWRONG DOESN'T BUILD A NEW STADIUM BY 2017

i'm going to post lots of boring bollocks on here.

That will learn him.
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Tbh, there's no excuses for us not to have a new stadium by the end of this decade with the amounts of money coming into the game now.

The current tv deal fetched in an extra £30m a season in revenue on top of what we originally generated so over 3 seasons is it, that's £90m of extra income.

The new TV deal that comes into play is going to be a 70% increase on that! So if Kenwright can't use a lot of that to finally get us a new stadium then he wants fcuking!
 
Aidey9 said:
Tbh, there's no excuses for us not to have a new stadium by the end of this decade with the amounts of money coming into the game now.

The current tv deal fetched in an extra £30m a season in revenue on top of what we originally generated so over 3 seasons is it, that's £90m of extra income.

The new TV deal that comes into play is going to be a 70% increase on that! So if Kenwright can't use a lot of that to finally get us a new stadium then he wants fcuking!
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Say what you mean mate, don't wrap it up :celebrate::whip:
 
Aidey9 said:
Tbh, there's no excuses for us not to have a new stadium by the end of this decade with the amounts of money coming into the game now.

The current tv deal fetched in an extra £30m a season in revenue on top of what we originally generated so over 3 seasons is it, that's £90m of extra income.

The new TV deal that comes into play is going to be a 70% increase on that! So if Kenwright can't use a lot of that to finally get us a new stadium then he wants fcuking!
Click to expand...

What physically or mentally ?
 

bizzaro said:
Don't let these off-topic clowns damage the importance of this message.
Click to expand...
kitty_cat_gifs_09.gif
 
Aidey9 said:
Tbh, there's no excuses for us not to have a new stadium by the end of this decade with the amounts of money coming into the game now.

The current tv deal fetched in an extra £30m a season in revenue on top of what we originally generated so over 3 seasons is it, that's £90m of extra income.

The new TV deal that comes into play is going to be a 70% increase on that! So if Kenwright can't use a lot of that to finally get us a new stadium then he wants fcuking!
Click to expand...
Do you really think any of that extra money is going anywhere except the players and their agents pockets?
 
WA Toffee said:
Do you really think any of that extra money is going anywhere except the players and their agents pockets?
Click to expand...


Mate, they'll be enough money for everything, the money that will come into the game over the next 4-5 years will be ridiculous! The next tv deal for British broadcasting alone is over £5Bn, they estimate the deal for overseas will be worth billions on top of that aswell so if Kenwright can't give the manager money to improve the squad, clear the debt and have money aside for a stadium then he wants fcuking hanging!
 
PhilM said:
Not from what I read a couple of months ago. The original naming rights for the stadium were a part of the clubs funding model for the stadium.

Importantly the word there is 'part'. The club also financed the stadium through other aspects such as sale of players and other available capital.

The club were quite stringent with their expenditure on players for a number of years, so that they could pay the stadium off.

Additionally, they signed up to long-term deals with major partners to help gain the original funding. This put a noose around their neck for years.

Now many of those deals have expired, and much of the stadium has been paid for, so they've been able to resign new sponsorship deals.

This includes the new more lucrative naming rights for the stadium, which now help facilitate squad building rather than funding the stadium.

They've kept Emirates because they got a very lucrative deal from them, however they could have walked away.

Now we're not in the same league of Arsenal on hospitality or advertising (based on London), but a long-term deal helped them significantly.
Click to expand...
A lot of the Arsenal funding also came from the development and sale of flats at the old Highbury. There was a bit of a lull in the property market for a couple of years which had them sweating, but as usual it recovered more quickly than anywhere else and they made bank in the end.

A few years back when we played them at Goodison (lost 1-0, Drenthe had good goal chalked off for offside) I was talking in a lounge after with some of the financial execs from Arsenal. Yes the 10 year deal with Emirates for naming rights was mega when it was signed, but the danger with these things is they get left behind quickly. Man U had a better kit sponsorship deal by the end of it. It was good money (more than we can dream of with our commercial nous) but at the time when I spoke with them, they were counting down the days till it ended.
 

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