Because giving the majority a glimmer of hope turns their gaze and forget. The club does it constantly to give ST a bit of a boost, give reassurance, stop one man and his dog turning up again.
On balance they havnt said they wont proceed with it, but the recent comments made are far from encouraging, they are playing with fire to an extent, Everton fans have been mobilised once before and i think another stadium failure may be enough to turn the more reasonable - but likely more effective fans to turn their energies to meaningfull protest.
My two cents: is that you have to look at this is context, there is a clear disaprity developing between north and south, London clubs and traditionaly clubs we would compete with in the modern era i.e. Spurs and West Ham are going to shoot ahead of us in terms of infratsructure and finance - its now or never really to a) compete with those clubs b) give ourselves at least a fighting chance to do something better.
You mark my words and watch West Ham, watch what they are about to do this summer and watch them knock on the door of the CL in less then two seasons.
Fernandes at QPR is no fool, he had the right idea, but managed it badly, the north/south divide is going to be more evident in footballing terms then ever before in the coming years - we at least have to give ourselves a chance to compete - the new stadium is critical to that.
My tipping point with this board is a clear demarcation between fattening the club up on value and moving it on VS long term interests. Ive always felt they have done enough on the latter, but the stadium issue may bring me down on the opposite. They dont have the financial excuse they have had previous years.