New Everton Stadium

[Foot Long Hot Dog]

The reason our hospitality doesn't sell easily is that the facilities aren't up to scratch. You only need to sample corporate hospitality at most of our peers to realise that. That's not a pop at the staff who are as good as anywhere, it's just the overall experience is pants comapred to say OT.

If we had a new facility then the demand would increase dramatically, there's no reason why EFC won't appeal to corporate clients if the overall experience is what's expected of a top end PL side.

 

[AndyC]

Availability's limited for the full "in stadium" hospitality with just the one that Danny's highlighted. The Hilton based hospitality, where they bus folk up to the ground from, that the club had to introduce last ( ? ) season because they often sold out of the less expensive hospitality is also still available.

On the whole, over at least the last season I'd say it's been demonstrated that for a lot of games, we could sell more hospitality seats if facilities of a decent standard where there.

How many more seats and at what price is anyone's guess.

The Hilton Hospitality package has been operating for four years that I know of for certain, possibly five years. It might not be every game, but certainly for the 'big' games, so that would suggest there is a demand for 'corporate attendance' to grow further still ?

 

[marty mcfly]

Yes, I would like to see the projections on how many and how much!

Following the completion of the stadium development at Anfield they are expecting to sell over 8,000 "hospitality" seats at an average of £225 per match which will generate £34 million just in hospitality sales a season.

Our total gate receipts last season by comparison were £19 million plus £3.3 million in other commercial activities - some of which (if not all) will be hospitality sales.

That would pay to service the debt needed to build a new stadium.

Of course we aren't Liverpool but you would like to hope with a brand new shiny stadium we could bring in at least 15m.

 

[The Esk]

That would pay to service the debt needed to build a new stadium.

Of course we aren't Liverpool but you would like to hope with a brand new shiny stadium we could bring in at least 15m.

To bring in an extra £15 million we would have to sell 2,000 hospitality seats at £175 and approximately 10,000 additional seats at £50 a game.

Personally I think that is a tough ask.

 

[joey_macmo]

Just an observation, I noticed we have not sold out our hospitality seats for the Chelsea game. OK appreciate with it being an early kick off that does not suit everyone but it certainly focuses the mind on our ability to sell an extra couple of thousand hospitality seats each game in a new stadium....

only the 78 lounge, its not exactly plush in there for over £300

 

[The Esk]

only the 78 lounge, its not exactly plush in there for over £300

Yes, was thinking that myself......

 

[Woolly Blue]

The Hilton Hospitality package has been operating for four years that I know of for certain, possibly five years. It might not be every game, but certainly for the 'big' games, so that would suggest there is a demand for 'corporate attendance' to grow further still ?

Blimey,didn't know it had been running that long !

To bring in an extra £15 million we would have to sell 2,000 hospitality seats at £175 and approximately 10,000 additional seats at £50 a game.

Personally I think that is a tough ask.

Tis indeed a tough ask.

Current corporate capacity is ~ 1500. Adding 500 wouldn't be a hardship and I can see the opportunity to raise it to 2500 in a new stadium. At, say, £200 a pop on average that'd be 200k a game or about 4 million a season. Not bad, but not life changing for the club either.

 

[blueblue]

Yes, I would like to see the projections on how many and how much!

Following the completion of the stadium development at Anfield they are expecting to sell over 8,000 "hospitality" seats at an average of £225 per match which will generate £34 million just in hospitality sales a season.

Our total gate receipts last season by comparison were £19 million plus £3.3 million in other commercial activities - some of which (if not all) will be hospitality sales.

I think the hospitality market is one that could be developed and grown.
If there were good facilities available at the new Goodison Park then overtime people would avail of the service because they would know it is there , at present that is not the case. Weddings, conferences, parties as well as matchday catering could all be expanded and increased and I have no doubt it would.
In the same way a new ground will attract new supporters , just because it is a new ground, some will continue to support and some will fall away.

All clubs depend on success to keep the money rolling in , success breeds success or look what the fear of the lack of success has done at Utd. They have spent nearly a quarter of a billion pounds in two years to make sure they don't fall away from the pinnacle of football.

If Everton suddenly got a new billionaire owner and a new 55,000 seater stadium , we would fill it up very quickly with the new plastic fans.The fans that annoy every others clubs support and probably the real long established fans of their own club just as much.

But, they spend money.

 

[Kieno]

To bring in an extra £15 million we would have to sell 2,000 hospitality seats at £175 and approximately 10,000 additional seats at £50 a game.

Personally I think that is a tough ask.

You don't just charge the extra 10,000 people £50 though
You charge EVERYONE more - even just an extra £5 per ticket brings in well over £10 Million per year extra if average attendances increase by 10,000

 

[bluebrotha77]

Looks like they "sold out", and have created a one off package?

View attachment 13536

What do you get for your 300 pound?

 

[The Esk]

You don't just charge the extra 10,000 people £50 though
You charge EVERYONE more - even just an extra £5 per ticket brings in well over £10 Million per year extra if average attendances increase by 10,000

If the average attendance was 50,000 (again a big ask, but let's run with that) for 20 games then £5 extra generates £5 million in extra revenues not £10m mate.

In the model I built I increased all ticket prices by 10%, reduced running costs by £2m and included naming rights at £2m - total revenues would increase by around £1 million a game or £20 million a season if those optimistic scenarios were achieved.

This would be great if the stadium is funded by equity not debt. Assuming we had to and could borrow the sums required, much of the benefit goes straight to the lender if we rely upon debt as the main contributor of finance.

 

[roydo]

If the average attendance was 50,000 (again a big ask, but let's run with that) for 20 games then £5 extra generates £5 million in extra revenues not £10m mate.

In the model I built I increased all ticket prices by 10%, reduced running costs by £2m and included naming rights at £2m - total revenues would increase by around £1 million a game or £20 million a season if those optimistic scenarios were achieved.

This would be great if the stadium is funded by equity not debt. Assuming we could borrow the sums required, much of the benefit goes straight to the lender if we rely upon debt as the main contributor of finance.

Never really given it much thought, but that would be why clubs never budget for cup runs I guess. Or shouldnt, if they do.

 

[yozzer123]

What do you get for your 300 pound?

Ye whats in it for me.. I wanne know aswell

 

[Kieno]

If the average attendance was 50,000 (again a big ask, but let's run with that) for 20 games then £5 extra generates £5 million in extra revenues not £10m mate.

But you're only counting £5 out of the 50,000 tickets there
Not £5 out of 40,000 and the full price of the ticket out of the 10,000 extra tickets we're selling...which more than doubles it!

By the way, Everton's average attendance in 2014/15 was 38,406. So 50,000 would be an increase of 11,594...so even more!

 

[The Esk]

But you're only counting £5 out of the 50,000 tickets there
Not £5 out of 40,000 and the full price of the ticket out of the 10,000 extra tickets we're selling...which more than doubles it!

By the way, Everton's average attendance in 2014/15 was 38,406. So 50,000 would be an increase of 11,594...so even more!

no mate I'm not £5 x 50,000 x 20 games = £5 million