Talking to the Nephew today
He is a GAA supporter with a passing interest in football
When the GAA redeveloped Croke park into an 80,000 capacity stadium ,they sold corporate boxes on a 10 year lease for big money #
I know our company bought one as did Eircom (national phone co.) and a good few others
I am sure Moshiri and Usmanov know a few companies (@USM ) that would pay handsomely for prime corporate boxes
Say 30 boxes at 20m for 20 yrs(a bit dear I know but that's creative accounting for you )
That's 500m for the stadium paid off and a few quid left over for a RB ,RW and maybe a CM
Optimistic I know but so was 30m for the right to bid on the naming rights
That market is in steep decline Bris, with limits on gifting far more common between companies. That said, Im sure there will be big demand from certain demophraphics to a premium level style seating