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New Everton Stadium


Is there a financial ceiling to the naming rights of the stadium?

I mean if someone came along signed up for 300 Million over 5 years could the PL investigate?
 
Is there a financial ceiling to the naming rights of the stadium?

I mean if someone came along signed up for 300 Million over 5 years could the PL investigate?

There is, it has to be in line with existing deals to get a true market value. If it exceeds what they think that is then you're up in front of the judges.
 
Is there a financial ceiling to the naming rights of the stadium?

I mean if someone came along signed up for 300 Million over 5 years could the PL investigate?
Highest naming rights deal per year is City's Etihad deal at £15 million per year, Arsenal's Emirate deal is £12 million a year, even NFL stadiums don't get more than $10 million per year.

Spurs have been trying for 3 years to get a £20 million a year with the NFL tie up they have and failed.

No one is paying us £60 million a year for naming rights.
 
Highest naming rights deal per year is City's Etihad deal at £15 million per year, Arsenal's Emirate deal is £12 million a year, even NFL stadiums don't get more than $10 million per year.

Spurs have been trying for 3 years to get a £20 million a year with the NFL tie up they have and failed.

No one is paying us £60 million a year for naming rights.

Will be around £20-30 million per year over 10-15 years imo.

People forget all the deals done prior such as City/Arsenal were agreed years ago.

Like everything in life the cost of things tend to go up and realistically UEFA/PL will struggle in a high court to basically tell an "independent" person what they can or cant pay in sponsorships.
 
Will be around £20-30 million per year over 10-15 years imo.

People forget all the deals done prior such as City/Arsenal were agreed years ago.

Like everything in life the cost of things tend to go up and realistically UEFA/PL will struggle in a high court to basically tell an "independent" person what they can or cant pay in sponsorships.
Arsenal signed their new Emirates deal in 2020.

Real Madrid were asking around for €30 million a year for the new Renovated Bernabeu and failed, they decided to not bother with a naming rights partner now.
 

USM ultimately can pay what they want mate - Usmanov isn't involved in the club remember.
What USM need to do is sponsor the stadium, create or buy a sportswear company to make our kit, use one of the other USM companies to sponsor the shirt and another USM company for the sleeve.

Why because a stadium naming rights deal isn't going to elevate our spending at an increase of only 30 million in today's football, it's small change, it's why most elite clubs don't bother with a naming rights deal when you read below.

In the PL the three richest clubs by turnover are RS, United and City and their turnovers at pre covid levels 580-620 million, they average around 260- 320 million on commercial deals, the big chunk of that is kit deals, shirt sponsorship, sleeve and training ground which makes around 180-200 million each then they add on other commercial deals from travel cars watches, clothing, cosmetics, energy drinks, food on top.

We need a naming rights deal of £250 million a year to make a dent, or we increase commercial deals as I listed because a sole naming rights deal at what you quoted doesn't make a dent now to change anything for us in football certainly won't when the stadium is built because those three clubs will be getting sleeve sponsors that dwarf that naming rights deal,as you said prior football prices go up, three years is a long time in football.
 
Arsenal signed their new Emirates deal in 2020.

Real Madrid were asking around for €30 million a year for the new Renovated Bernabeu and failed, they decided to not bother with a naming rights partner now.
Was that early in 2020 or late?

An airline that lays off almost a 3rd of it's cabin crew and a similar number of pilots won't be seen chucking money at a football stadium in another country.

The past year financial results have been their worst since they formed (I think 1982).
 
USM ultimately can pay what they want mate - Usmanov isn't involved in the club remember.
Unfortunately the authorities are already very suspicious of the alleged connection between Usmanov and Everton and have investigated us in this regard numerous times already, most recently about a month ago.
Any incoming sponsorship money has to be at or around the market rate and directly comparable with the amount other clubs might expect to receive for similar transactions.
We have to box clever on this.
 

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