Had the dubious pleasure of watching RBNY get smashed at home by Orlando City last night. Some observations by way of how they make an ‘experience’ out of a game and how we with a blank canvas stadium can install cutting edge sound, lighting and wifi to immerse fans (and monetise it to use the new American owner jargon).
Super fast wifi and a very well thought out match day app, QR codes for everything from selecting tracks for the DJ (yup) to motm, spinning the wheel for a lotto, pre game light show activation etc.. the sound system in RB Arena is very very good. Given the design of BMD, assume this has been thought through.
They had Heineken, Audi and adidas interactive zones outside to allow fans either partake in sponsored penalty type completions or two bands playing live under the eaves of the stands. We have the facilities and the fanzone to replicate some to all of this as much as we wish to. BMD could be truly special in the PL.
As an aside They have a series of summer concerts and an international rugby 7’s in July plus it is one of the NY/NJ venues for the World Cup.