There's people who have signed up to Bramley Moore in the lounges who have never had a season ticket, or hospitality season ticket. As you've said - you know them. So do I.
They weren't calling and banging down the door and just got lucky through persistence, they were approached, sold and offered them. The link to the sales brochure was shared on here, before being password protected.
I don't think that's fair to give priority to whoever is on their sales funnel model, over people who are existing season ticket holders who signed up to be "the first to know", or people on waiting lists.
I know a lad who has been waiting 3 years for a season ticket, would have paid for the hospitality. I know another lad who got offered the high end hospitality through his business.
To me, they weren't transparent with the process. Hence "sold some of the higher end on the sly". They launched 'All' - a concept for all, when in reality - it was only the later bar packages available to all.
I thought they'd promote all the offerings to everyone at the same time, and stage priority to buy accordingly. First, existing lounge members. Then, season ticket holders. Then waiting list (season tickets and hospitality). Then general.