After they sack Sam and begin the interviews for the next manager, Moshiri and someone like David Dein need to sit down with the prospective manager and say "right, we want exciting positive and winning football. This is our squad. What are your plans to make it work?"
It still is unbelievable how they ripped almost everything up after Martinez and went with Koeman's "big grock in the middle" idea.
Everything under Martinez finished bottom half 2 years in a row.