njligernj
Player Valuation: £15m
While our marketing and merch isn't the envy of anyone it does still exist and signing Wayne Rooney makes the club extra money. How much (and how effectively our team could leverage his "brand") is obviously up for debate.I find it absurd that Rooney is worth £250 Thousand pounds a week and that people would consider it good business to pay him more than half of that when we still need a new stadium and have a dangerously high wage bill already.
If we pay Heits 60k we are essentially paying him 60k. Yes he contributes (not so much this year) to gaining more points which gets us some more money but basically he has little added value above his on-pitch contribution.
Rooney makes the club extra money off-pitch. So if he gets 150k it might be 100k (numbers pulled from arse) after you factor in the value of his name on an Everton shirt. I don't know the exact numbers obviously but there is a value to his name above and beyond what he adds on the pitch.
If we are in the market for a player (and he's picking between us and some other teams) if he hears we just signed Rooney I think there is value in that respect as well from a raised profile. Could even help takeover if we were actually for sale. I bet we'd be on TV more often which means more money. I'm sure there are other examples. He would make us money whereas the average player we'd sign on at 30-60k (barring uncovering the next Messi) isn't going to have significant value in that respect.
So there is way more to factor in than just "150k is more than we typically pay" since nobody we pay right now has anything remotely close to that kind of off-pitch value.
Not to mention not giving Rooney 150k isn't going to get us anywhere closer to a stadium. I could probably argue that paying Rooney 150k makes us more likely to get a stadium.
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