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Pinpointing a moment.....

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"Good ebening Jim!"

Selling Rooney for buttons to the biggest club in the world (at the time) revealed our total lack of ambition to the world.

Or, alternatively, every time you looked at the news and went "how much?!" when we signed Schneiderlin, Klaasen, Tosun etc etc etc.

Or maybe just Oumar getting his locker taken away.
 
Replacing Moyes with Martinez. The core spine, dressing room spirit and solid defence went to crap.

Walsh and Koeman then well and truly buried us with one of the worst summer transfer windows of all time.

Brands being too weak regarding his role at the club and letting everyone in on the transfers squandered the chance to get a fix in place.

Everything else after that, including Fat Sam, Silva and Benitez was just an uphill battle - although still salvageable as seen by Carlo. It turned a decent opportunity for a manager to a poisoned chalice.
 
Benitez.

Remember when Villa randomly appointed Alex McLeish? Nearly got relegated that season but just scrambled over the line to finish 16th.

Sounds familiar dosen't it and that sent them on a slow spiral towards eventual relegation a few years later.

This club is impressively turbo-charging the descent every week with each bizarre week.
 
Toffee in Jandals said:
.... where it all went wrong.

I'll start - the summer of 2017, and we spent in the range of 135,000,000 quid on Davy Klaassen, Sandro Ramirez, Henry Onyekuru, Josh Bowler, Jordan Pickford, Michael Keane, Gylfi Sigurdsson, Wayne Rooney, and Nikola Vlasic. Out of those only Pickford and (because he was a free transfer, albeit on exorbitant wages) Rooney proved value for money. No out-and-out striker signed to replace Lukaku, instead relying on a very young, unproven Calvert-Lewin, a hopeless Sandro and a locker-less Oumar Niasse up-front.
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I agree actually. We had some ups & downs but generally got back into a decent position soon after. After this, we've basically turned into Coventry (a relegation fight most years) but this wasn't the case under Moyes/Martinez.
 

Huge mistakes and not even around the playing staff.

1. Single tier Park End stand. Instead of using all the space for a multi-tier with executive facilities and increased income, we build a nothing stand. Could have set the standard for the refurbishment of the rest of the ground and kept Goodison.

2. Kings Dock. The "ring fenced" money disappeared faster than the Arteta Money. There seems to be lots of disappearing money around this club. Moyes keeping the club top 7, full stadium, european nights all generating income - result - manager gets no money apart from selling.
 
Martinez is the one who turned us from comfortably the best performing league team outside of the Sky 6 into a dire midtable side, but the situation was easily recoverable after he left. We still had Lukaku, and a good transfer window under a good manager could have easily catapulted us into contention.

I think the summer transfer window of 2016 is often overlooked due to the absolutely shambolic one we had a year later - but in that window under our new moneybags owner we only brought in Bolasie (lol) for £25m, Idrissa Gueye for £7m and Ashley Williams (also lol) for £10m and then Enner Valencia on loan and Maarten Stekelenburg for effectively nothing. We also sold John Stones for £50m to completely offset all of that.

What an absolutely pitiful window that was, and we still had some decent players at the time and a little bit of extra help could have easily given us a lot more momentum - which we saw in January when Schneiderlin arrived and we went on to have an excellent second half of the season, finishing 7th on 61 points.

That should have been an early indicator that Moshiri was a fraud.
 
The_Street_End said:
Replacing Moyes with Martinez. The core spine, dressing room spirit and solid defence went to crap.

Walsh and Koeman then well and truly buried us with one of the worst summer transfer windows of all time.

Brands being too weak regarding his role at the club and letting everyone in on the transfers squandered the chance to get a fix in place.

Everything else after that, including Fat Sam, Silva and Benitez was just an uphill battle - although still salvageable as seen by Carlo. It turned a decent opportunity for a manager to a poisoned chalice.
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Hindsight is a great thing of course.
But I felt deflated when Martinez was appointed, a relegated manager.
One good season on the back of Moyes foundations.
 
It going back a long time but as stated in a post above I believe it was when Howard Kendall left for Spain and Colin Harvey was appointed. The reasons for this the European ban etc are well known. Whatever the reason this was the worst possible moment to fall from out position as one of the leading forces in the English game. Just afew years later Sky came in creating a massive gap between the top few and the rest. We got left behind struggled through the rest of the 90s bar an unlikely but welcome cup victory. Most of the next decade saw us as plucky underdogs punching above our weight in terms of spending power, we seemed to be permanently skint but did have stability and a solid team spirit thanks to David Moyes. We finally get a billionaire backer which should have allowed us to keep pace with what is required to compete and not just survive in the Premier League and it has all turned to [Poor language removed]. Lots of money spent admittatley some recouped in sales but no direction or plan on how to spend it. One crisis to the next and we are where we are.
 

judge said:
Appointing Colin Harvey as manager to replace Kendal, because 'that's what you do, isn't it. It's a recipe for success, promting the backroom staff'. This is despite the fact that it had only worked once (Shankly to Paisley). Harvey was to weak/liked by the players and always looked as if he was going to burst into tears after every bad result. He took a squad that had won the league and a couple of cups over a 4 year period and dismantled it within a year. Barring the 1989 cup final, we never got near winning anyhing again when he was boss. Good player, poor manager.
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Harvey would have been a mistake in normal times, but the timing of it (going into the 90s and dawn of the premier league) makes it an absolutely huge misstep in hindsight. Set the club on a downward trajectory at a pivotal time for football in this country.

HK built something massive and maybe no one could have really followed that in the Heysel era, so the blame lies 100% with the board - needed a bold appointment and we got the complete opposite.
 
Evertons-new-crest-008.jpg


Stopped using this badge after only one year and 72 points, been downhill ever since!
 
Summer 1987.

We allowed the greatest manager in our history to leave at his peak. Considering the money that was then provided to Colin Harvey in 1988, I wonder what Howard Kendall could have done with that had he stayed.

You can place the blame on the Heysel ban for creating the environment that encouraged a Kendall departure, but I have to wonder what would have happened had we made him a financial offer he couldn't refuse - both in terms of players and his own personal salary. I mean, he left for...Athletic Bilbao, a fine club, in many ways our direct counterparts in La Liga, but hardly Real Madrid or Barcelona in terms of lure.

I just feel we were complacent. We sold Lineker in 1986 - then the best striker in the world - and got away with it because we had arguably our greatest-ever forward twosome, Sharp and Heath, to take over again. But leaving Kendall go as well was careless. After that it was downhill all the way.
 

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