The whole heading off on a golfing jolly for the last days of the transfer window sums him up. Couldn't give a toss about the club, not even bothered to be on hand to convince the star striker to sign.
Everton haven't got the x-factor so he needed to do more to get the right players.
Mike walker reincarnated
This. Combined with the fact that he couldn't be arsed breaking off his holiday to sign his contract in the first place