I just can't see the club playing hardball with Ross over a contract. It's not in the club's or Ross's best interests to do that. The club are generally really good at getting contracts over the line and certainly don't have any recent history of undervaluing a players worth.
Ross has seen Stones and Lukaku depart for clubs above us and he sees himself in that bracket. I doubt Koeman has time for players who don't want to play for him, which explains his demeanour towards anything related to Ross.
Fair play to Ross. If he has ambitions of joining a regular top 4 club then who are we to begrudge him. The point I'm making is that everything points towards Ross being the instigator here. As far as I'm concerned, Everton and Ronald Koeman have been more than fair with Ross and have done nothing wrong.