Lets just say he isn't very nice.
This one is for you davek.
Bill is in complete control of the club, he has the final say in eveything, transfers, badge etc. The CEO is literally a puppet to him, even though he comes across amicably.
Bill literally puts on an act when he's on camera, he's an actor. But as someone who works at the club and with another family member having to put up with him on match day, the man is horrible, capricious and a bully. His wife is a really nice lady though, don't know how he puts up with him.
You work at the club ? Fair play for speaking out like..