Sir Landon Of Donovan

[carolinablue232]

Nonsense. Fulham loves their yanks. Dempsey is hardly the first. Brian McBride? Kasey Keller?

Add Bocanegra and Eddie Johnson to that list. Fulham really does love their Yanks.

 

[icburns]

Add Bocanegra and Eddie Johnson to that list. Fulham really does love their Yanks.

That's how they earned the name Fulhamerica.

 

[mtnkill]

Add Bocanegra and Eddie Johnson to that list. Fulham really does love their Yanks.

You guys are clearly disrespecting Eddie Lewis and Marcus Hahnemann.

 

[Gwladys St. Glory]

Out of curiousity, where did you get that stat about advertisers?

http://www.slideshare.net/ceobroadband/state-of-the-media-2011-year-in-sports-11339432

Section 12

Cause it doesn't apply to nationally televised games.

According to the person who wrote that up it does. The point here is I can find stats to prove any slant I want on the internet...or is this about me needing to believe you over everything I see and hear myself that are contrary to your POV? So contrary, in fact, that I even feel the need to talk about it…

I have written a ton about his marketability, his sponsor support, his draw for fans in the US…yada yada yada

I know, I've been reading this thread for 2 years now. Frankly the whole marketing thing, as it concerns Landon, is getting long in the tooth…

Yes, he should be here due to footballing ability because that is the primary need of course. Or we could go sign Michael Jordan to show up at 1 game every year. Hell, Ochocinco did that in Kansas City and probably gave the club it's biggest marketing moment...ever.

If you want to talk purely marketing then you’re damn straight I’d rather see Jordan sport an Everton top once in a while than see Landon here. At LD’s age, marketing is far, far down the ladder compared to the actual football aspect of a transfer.

I don't know how many times we can have this argument in this thread

If you keep having this argument, maybe there’s a reason...

 

[Kay20]

http://www.slideshare.net/ceobroadband/state-of-the-media-2011-year-in-sports-11339432

According to the person who wrote that up it does. The point here is I can find stats to prove any slant I want on the internet...or is this about me needing to believe you over everything I see and hear myself that are contrary to your POV? So contrary, in fact, that I even feel the need to talk about it…

I know, I've been reading this thread for 2 years now. Frankly the whole marketing thing, as it concerns Landon, is getting long in the tooth…

If you want to talk purely marketing then you’re damn straight I’d rather see Jordan sport an Everton top once in a while than see Landon here. At LD’s age, marketing is far, far down the ladder compared to the actual football aspect of a transfer.

If you keep having this argument, maybe there’s a reason...

First, thanks for posting your source. I appreciate that you took the time to look this up. Next, let's take the source and post the whole quote here, because it's illuminating, and the national advertising stat is as well once you peel back the onion:

The 2011 MLS Champions, the LA Galaxy, have the two highest profile and marketable players in the MLS David Beckham, 95 N-Score rating, and Landon Donovan 31 N-Score rating. Their appeal translated into a strong lift in TV viewership for the MLS Cup which was up 39% over 2010. The CONCACAF Gold Cup Final on June 25, 2011 between the U.S. and Mexico drew almost 9 million average viewers (8 million on Univision and 1 million on FOX Soccer Channel). In the US, Anheuser Busch, T-Mobile, General Motors and Verizon make up the the top 5 TV advertising spenders during soccer games which aired nationally ( broadcast and cable). Ninety-Five percent of their dollars were spent on Spanish language network TV. - 2011 Nielsen Study

1) Nielsen refers to LD as one of the two highest profile and marketable players in the league. Yes, marketable, being my point. Why is LD marketable? Because of his US National Team success and being the Face of American soccer. Bigger than Henry. Bigger than Marquez. Only 2nd (and a far 2nd as expected) to David Beckham.

2) Let's peel back the advertisers stat. First, let's recognize that nationally televised games include: ESPN (USMNT, EPL & MLS), Fox Soccer Channel (MLS, EPL, CCL), Univision & Telemundo (Mexican National Team, Central American National Teams, USMNT, Mexican League, MLS, CCL). So, it's not just English speaking channels.

Second, why are Anheuser Busch, T-Mobile, General Motors and Verizon the top 5 advertising spenders and most of their money is spent in the Spanish channels? They are spending millions on marketing to hispanic males - men 18-34 - selling their beer, cars and cellphones. Guess where you find those Hispanic males? Soccer. It is the most efficient way to reach them with advertising media because you know that's the audience. These advertisers are not targeting the soccer watcher. They are targeting the Hispanic 18-34 male. I just watched Galavision a couple of weeks ago for an LA Galaxy game, and saw many of these ads. Consumer packaged goods companies set aside millions for the Hispanic market, and this is where you spend the money with tailored ads for the market - ads that are in Spanish with Hispanic actors.

If you watch USMNT or MLS nationally televised games - which was my point, the advertisers are different because they are targeting an affluent slightly older male target. Adidas, Dick's Sporting Goods, Gatorade, Nike are some of the advertisers you see when watching nationally televised games NOT on the Hispanic channels.

See the difference? Has nothing to do with the popularity of soccer in the US. Has everything to do with targeting the Hispanic market.

3) Let's look at the N-Scores that are referenced in the document - a measure of marketability. What's interesting here is Landon is in a very small pool of athletes (30% with 30+) that have decent N-scores. Most (70%) fall under 30, and I bet a whole bunch clump way less than 30. But beyond that, he's not ACRES behind some very well known athletes in some of the US's major sports (minus NFL - those are some GIANT numbers for America's #1 sport).

Comparisons:
Eli Manning (NFL) - 98
David Beckham (MLS) - 95
Kobe Bryant (NBA) - 83
Brian Wilson (MLB) - 40
Albert Pujols (MLB) - 37
Hope Solo (USWNT) - 33
Landon Donovan (MLS) - 31
Lebron James (NBA) - 26 (!!!!!!!!!! Strike probably impacted this)
Martin Brodeur (the #1 scoring NHL national athlete) - 14

Range for N-Score:
Hall of Fame (Score of 200+) 4%
Superstar (100 to 199) 5%
MVP (50 to 99) 7%
All Star (30 to 49) 14%
Starter (Less than 30) 70%

I keep having the argument to yes, hopefully convince folks like you, but mostly to show the fence sitters growth is happening. So happens the work you pulled helped me demonstrate that.

 

[ijjysmith]

So is he coming or not??

 

[Kay20]

So is he coming or not??

No idea, but I wasn't letting a marketing statement go. *blush*

 

[Kurt.]

A household name and a household face are two different things eh?

God is a household name..... Have you ever seen his face ?

 

[icburns]

God is a household name..... Have you ever seen his face ?

 

[chicoazul]

I can see this happening with Donovan. That would be sound.

 

[Username]

This window or next chico?

 

[Titus Bramble]

Is it on??

 

[chicoazul]

I think its January latest lids but a permanent I think. Heard that from a non usual sauce but LCAB and Foxo know more than me like.

 

[micknick]

Theres a bit of weirdness surrounding this and by weirdness I mean hope. Just the whole Neville thing of him trying to talk him into coming on a permanent basis, Cahill going to MLS.

Just have a feeling that its all a bit related.

Just imagine the feel good factor if he was to sign on a permanent deal.

 

[Wratho]

Neiler would still want N'Zogbia over LD

I spent an hour last night reading every third page. Only made it half way through the thread. This thread is massive!!!!!

I have never predicted anything ( that I can remember) here it is :

I am 95.45678 % ( Sorry Ijay ) that LD will come to Everton on a Perm move in January 2013 for less than 4 million pounds......... That is my prediction given all the information I have from sauced, non sauced, and a business point of view.