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Sir Landon Of Donovan

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Neiler would still want N'Zogbia over LD :lol:

I spent an hour last night reading every third page. Only made it half way through the thread. This thread is massive!!!!!

Prob would like, but then with our budget Landon makes more sense!

In other news Dempsey is in the bold corner at Fulham!
 
First, thanks for posting your source. I appreciate that you took the time to look this up. Next, let's take the source and post the whole quote here, because it's illuminating, and the national advertising stat is as well once you peel back the onion:



1) Nielsen refers to LD as one of the two highest profile and marketable players in the league. Yes, marketable, being my point. Why is LD marketable? Because of his US National Team success and being the Face of American soccer. Bigger than Henry. Bigger than Marquez. Only 2nd (and a far 2nd as expected) to David Beckham.

2) Let's peel back the advertisers stat. First, let's recognize that nationally televised games include: ESPN (USMNT, EPL & MLS), Fox Soccer Channel (MLS, EPL, CCL), Univision & Telemundo (Mexican National Team, Central American National Teams, USMNT, Mexican League, MLS, CCL). So, it's not just English speaking channels.

Second, why are Anheuser Busch, T-Mobile, General Motors and Verizon the top 5 advertising spenders and most of their money is spent in the Spanish channels? They are spending millions on marketing to hispanic males - men 18-34 - selling their beer, cars and cellphones. Guess where you find those Hispanic males? Soccer. It is the most efficient way to reach them with advertising media because you know that's the audience. These advertisers are not targeting the soccer watcher. They are targeting the Hispanic 18-34 male. I just watched Galavision a couple of weeks ago for an LA Galaxy game, and saw many of these ads. Consumer packaged goods companies set aside millions for the Hispanic market, and this is where you spend the money with tailored ads for the market - ads that are in Spanish with Hispanic actors.

If you watch USMNT or MLS nationally televised games - which was my point, the advertisers are different because they are targeting an affluent slightly older male target. Adidas, Dick's Sporting Goods, Gatorade, Nike are some of the advertisers you see when watching nationally televised games NOT on the Hispanic channels.

See the difference? Has nothing to do with the popularity of soccer in the US. Has everything to do with targeting the Hispanic market.

3) Let's look at the N-Scores that are referenced in the document - a measure of marketability. What's interesting here is Landon is in a very small pool of athletes (30% with 30+) that have decent N-scores. Most (70%) fall under 30, and I bet a whole bunch clump way less than 30. But beyond that, he's not ACRES behind some very well known athletes in some of the US's major sports (minus NFL - those are some GIANT numbers for America's #1 sport).

Comparisons:
Eli Manning (NFL) - 98
David Beckham (MLS) - 95
Kobe Bryant (NBA) - 83
Brian Wilson (MLB) - 40
Albert Pujols (MLB) - 37
Hope Solo (USWNT) - 33
Landon Donovan (MLS) - 31
Lebron James (NBA) - 26 (!!!!!!!!!! Strike probably impacted this)
Martin Brodeur (the #1 scoring NHL national athlete) - 14

Range for N-Score:
Hall of Fame (Score of 200+) 4%
Superstar (100 to 199) 5%
MVP (50 to 99) 7%
All Star (30 to 49) 14%
Starter (Less than 30) 70%

I keep having the argument to yes, hopefully convince folks like you, but mostly to show the fence sitters growth is happening. So happens the work you pulled helped me demonstrate that.

Those stats are bullshiiiiit! Eli Manning the most marketable man in US sport? He is far from the most marketable man in the NFL ffs
 
THT has said on twitter that Moyes wants him ASAP, but more likely January. I would presume that if we offload Yobo and maybe Anichebe, Donovan would become the priority for the remainder of the window, signing him as well would delight me, even without him, things are looking very positive indeed.
 
Rumours on twitter saying Swansea are interested in signing LA Galaxy pair Landon Donovan and Robbie Keane... I can't see Donovan joining any other PL side than us...
 
Rumours on twitter saying Swansea are interested in signing LA Galaxy pair Landon Donovan and Robbie Keane... I can't see Donovan joining any other PL side than us...

Bad, pointless and boring rumour. Twitter can conjure up some shjite from time to time.
 

Rumours on twitter saying Swansea are interested in signing LA Galaxy pair Landon Donovan and Robbie Keane... I can't see Donovan joining any other PL side than us...

If you find yourself starting a post with those three words then it's a good rule of thumb to just stop there mate.
 
Those stats are bullshiiiiit! Eli Manning the most marketable man in US sport? He is far from the most marketable man in the NFL ffs

James - that list I posted aren't all the athletes in the document, I was using it as an example. There are several NFL players over 200. They dwarf ALL the other sports. That shouldn't be surprising - American football tends to be a national sport in terms of viewing - as in people watch non-local teams as well for fantasy football. Can't say the same for the most part about Basketball, MLB or NHL.
 
Rumours on twitter saying Swansea are interested in signing LA Galaxy pair Landon Donovan and Robbie Keane... I can't see Donovan joining any other PL side than us...

HAHAHAHAHAHAHAHAHAHA.

Oh, cried a tear there. Thanks for posting though.
 

James - that list I posted aren't all the athletes in the document, I was using it as an example. There are several NFL players over 200. They dwarf ALL the other sports. That shouldn't be surprising - American football tends to be a national sport in terms of viewing - as in people watch non-local teams as well for fantasy football. Can't say the same for the most part about Basketball, MLB or NHL.

I quoting this instead of that thesis (or two) you wrote. I'm not arguing with you - couldn't if I wanted to (when you want to discuss the merits of particular pharmacotherapeutic agents in a post MI diabetic, IT'S ON! :D )

I just thought "household name" was an overstatement. Fully accept (and love) that MLS/soccer in general is on the rise and in some parts of the US easily #4 ahead of NHL, even pushing MLB. LD is a huge part of that.

....but for me Michael Jordan is a household name.


So swinging back on topic -

how does the Barrett loan to Norway affect any LD moves? I didn't think he was getting on the field much for LA, but the matches are usually too late for me to see all 90 min on the east coast
 
So swinging back on topic -

how does the Barrett loan to Norway affect any LD moves? I didn't think he was getting on the field much for LA, but the matches are usually too late for me to see all 90 min on the east coast

It wont. They still have Keane, Johnson and Noonan tho I would venture to say their brazillian La Petit will get the nod before Pat Noon. And probably a 4-5-1 if for some reason Keane and LD go down.

Winter does look about right for the move at this point.
 
Winter does look about right for the move at this point.
Let's get it done now somehow FFS. When is the MLS deadline?

You could make a case that our late starts are (in some part) because our INs are always so late and are OUTs tend to be late -- not to mention often some contentious (Lescott) team spirit unsettling scenarios -- that of course we don't get a good start after such an unsettled summer. Three new players in (two of whom are already proven to work well with our players) and nobody significant out (could still sell Anichebe ... I live in hope) would be our first positive summer in ages.
 

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