I don't blame you for it. It does hurt a bit to know that I let myself get sucked into some very uncharacteristic Evertonian optimism last summer but that first window said it all for the time being.
I wanted to believe the things I read about us being able to challenge anyone for players and whatnot but reality has set in.
The reality is we are chasing the pack, and will be for the foreseeable future unless everything comes together. Before the takeover I followed our accounts closely because things were not looking good. The gaps between us and the top were growing and the crowd behind us was catching up. The takeover has at least stopped is from stagnating but we are kidding ourselves if we think any massive improvements are guaranteed as a result of Moshiri's involvement. He's come in and helped alleviate the pressure and give us a plan to move forward, but that plan isn't realized yet.
Before the takeover we were looking at real problems with being able to finance a new stadium. We were massively behind the rest in terms of commercial revenue and had to real means to increase it with the kitbag deal and no plausible way to increase attendance and match day revenue. Getting these sponsorship deals and the new stadium just puts us closer to the top teams but it won't be enough to put us on their level, and that's after the stadium is built.
So financially we cannot compete with the teams above us, it's that simple and it is a money game now. Like others I logged on at some point and seen the Witsel and Mata shouts and let my head runaway in fantasy. At the close of that window I knew what to expect moving forward, we are going to try to get players to improve us but if it becomes a competition between us and someone else then money alone might not be enough to persuade them to join especially when we don't have such a proportional financial gap between us and the teams behind us as the teams in front us have with us.
I hate to say it but it's going to be slow and steady until that stadium is built and bumps our revenue up, but by the time that happens It's or City may have already stuck another billion on their valuation.
At least now we should be able to afford to spend more on top of sales, which if we weren't taken over we would be forced into sales to stay afloat. That means more gambles, better quality gambles, which should hopefully work out to some big pay offs. The takeover as given us more room to maneuver but realistically it hasn't done much more than that yet.