Pre-Moshiri was sell to buy.
The Moshiri era coincides with us receiving our slice of the biggest TV deal in history, so rightly we are spending more than we're receiving, yet we're still unable to keep hold of our best players. We were under no pressure to sell Lukaku whatsoever, yet sold him to the first bidder, whose bid is now looking tiny compared to what's gone on afterwards in the market. 140m for Coutinho? Crazy that we sold him so early in the summer with no replacement lined up, and for such a relative pittance.
Last season's Everton, minus Lukaku and Barkley, plus Pickford/Keane/Sandro/Rooney/Klaassen/Sigurdsson = worse off than had we bought and sold nobody, such is the importance of having a goal machine of a striker. To me, Sandro, Klaassen, Rooney are marginal improvements at best.
I get that we have signed some good players, but not replacing your absolute star player is outrageous by all concerned.