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Summer transfer window 2023

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You’re using an example from nearly 20 years ago with Moyes, football has moved on completely since then. Even then we only ever got marginally closer to winning a trophy than Brighton have now, they were in the FA Cup semis this year and are in Europe as we were under Moyes. So it’s a completely different model but with the same results. Most people accepted we’d hit the glass ceiling under Moyes as well, none of us were sat there thinking we could actually challenge at the top.

However football has or hasn’t moved on, Building your entire operating model around immediately selling any good player you have and refreshing your team on an annual basis has never worked.

Everton can massively improve how it operates without having to copy everything Brighton do. The principle of buying low and selling high isn’t something they’ve invented. We’ve not even been that bad at it ourselves as seen with Gueye Digne Richarlison Gordon. Everton’s main problems have been with managerial instability, crippling injuries, buying players with poor attitude, and falling foul of financial regs whilst building a stadium. We can fix a lot of those without redesigning the ethos of our entire club to copy Brighton.


If in a few seasons Brighton are ensconced in the CL positions with numerous trophies in their cabinet I’ll quite happily come on here and say I was wrong. If they’re back in mid table with nothing to show for it then it’s not been sustainable has it.
 

The survey is very predictable. The club know that pessimism has taken hold and they’ve done nothing whatsoever to address it. It’s making it even more difficult to sign players I imagine

A big signing on June 1st or even a professional looking board appointment or announcement of investment could have moved the dial in the right direction. Instead we just look like a club waiting to be relegated.
 

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