Nah, overestimating the pull. IF we start putting things right, and it really won't take much, just a solid season and the sign we are moving in the right direction, then we should be fine to attract players.
At the moment, it is clear to outsiders that: the club is in turmoil at boardroom level, with protests against the board, we play rubbish football, have been involved in narrow, back-to-back relegation escapes, haven't done anything to develop players and Dyche has no pull. That isn't even a dig at Dyche, he might end up doing a solid job, but he doesn't have any pull. For example, Lampard was rubbish but players wanted to play for him because of his name.
If we move back in the right direction, then the size of the club, being in the PL and PL wages will allow us to attract these players. At the moment, we are quite a toxic proposition. Look at Sulemana last season.