I was thinking this before when commenting to @Goat Salah in footballing terms and ability is no where near that, but he made a fair point that he would be a king of Muslims over there. They are obviously looking at what he could bring in commercially, and tbh, its probably worth it. The club woukd make an absolute killing (pardon the pun)On what planet is Salah only worth £50m in today's market? Ludicrous.
The market dictates. Whether you or me think that £50m is preposterous for somebody who kicks a football about or not, it is what it is.