The Everton Board Thread 2014/15

[RaleighBlue]

You have to wait for the next few windows for me I'm afraid. I did say we will spend money this summer, its the next few windows we have to be concerned about.

Yeah, I always kind of felt this too. We'll spend big this year, then it's back to sell to buy until we get another television windfall.

Hence the 'other revenue streams' drum I keep banging on about.

 

[Ihaters]

Under Martinez we are currently at +£15.5m net spend which is pretty good going by the board really. Especially if there is more to come.

http://www.transferleague.co.uk/premiership-transfers/everton-transfers.html

 

[Moomin]

Yeah, I always kind of felt this too. We'll spend big this year, then it's back to sell to buy until we get another television windfall.

Hence the 'other revenue streams' drum I keep banging on about.

Its going to be a gamble, but i have faith in Martinez.

 

[RaleighBlue]

Its going to be a gamble, but i have faith in Martinez.

If he gets this window right then we may not need to buy big in future windows, or with a little bit of luck we may get another revenue stream - Champions League money.

 

[SerenityNigh]

Really?

http://metro.co.uk/2010/04/15/crist...o-manchester-united-real-madrid-claim-242129/

Bale and Rodriguez are also on their way to paying off their transfer fees on the back of shirt sales alone, as will Suarez and Neymar to name a few.

Shirt sales are a top-heavy market. These results do not necessarily apply to all players, although it may work for certain players. The article linked suggests that Real Madrid sold 1.2M shirts for Ronaldo in the capital alone. But if you look elsewhere, you see that they average 1.4M shirts sold per year. And they're by far the leader in Adidas shirt sales. Outside of Seamus Coleman, Everton is going to have a hard time making back their investment on shirt sales alone.

 

[SerenityNigh]

Makes you wonder where the conservative transfer approach came from over the last decade, Moyes or the board seems every window since he left things have gotten a hell of a lot more fluid and significantly better in terms of recruitment!

Been thinking the exact same thing. Martinez's optimism may peter out and end in failure, but Moyes seemed to be steering the club away from success at every opportunity. I wonder if in hindsight we will attribute more blame to him than Bill.

 

[SerenityNigh]

Compete? LOL, Stoke competes, West Brom competes, we are Everton, we dont compete, we define!!!!!!

Yes, 100%, we have a first 11 I wouldnt swop with anybody in the world, well maybe I would take that Hames fella from Real and that Messi fella from Barca, but thats it.

I'd take that Bale on loan, he could do a job on the wing I think.

 

[Dithering Dougie]

Shirt sales are a top-heavy market. These results do not necessarily apply to all players, although it may work for certain players. The article linked suggests that Real Madrid sold 1.2M shirts for Ronaldo in the capital alone. But if you look elsewhere, you see that they average 1.4M shirts sold per year. And they're by far the leader in Adidas shirt sales. Outside of Seamus Coleman, Everton is going to have a hard time making back their investment on shirt sales alone.

Those figure look extremely low, I'd imagine Utd sell more than 1.4m shirts in Japan alone.

 

[SerenityNigh]

Those figure look extremely low, I'd imagine Utd sell more than 1.4m shirts in Japan alone.

http://www.sportingintelligence.com...l-madrid-top-global-shirt-sale-charts-081001/

 

[zirc]

Yeah, I always kind of felt this too. We'll spend big this year, then it's back to sell to buy until we get another television windfall.

Hence the 'other revenue streams' drum I keep banging on about.

Depends on what happens with the wage bill

 

[Dithering Dougie]

http://www.sportingintelligence.com...l-madrid-top-global-shirt-sale-charts-081001/

With all due respect mate that's just some random article on a website I've never seen, it even says itself that Utd officially say they've sold over 2 million shirts while their chart only shows it at 1.4 million. There's plenty of other articles out their confirming my original post.

I'm not suggesting that all we need to do is by a huge world star and the rest falls into place, I was suggesting from other evidence that it works for certain clubs like Madrid and Barca. You need the profile and the marketing but it's possible to self finance major deals through merchandising.

 

[RaleighBlue]

With all due respect mate that's just some random article on a website I've never seen, it even says itself that Utd officially say they've sold over 2 million shirts while their chart only shows it at 1.4 million. There's plenty of other articles out their confirming my original post.

I'm not suggesting that all we need to do is by a huge world star and the rest falls into place, I was suggesting from other evidence that it works for certain clubs like Madrid and Barca. You need the profile and the marketing but it's possible to self finance major deals through merchandising.

But without them it's useless. We don't have the money to buy the stars that are going to be marketed for us by their sponsors, so it's completely on the club to handle the marketing angle(This may change - particularly with Ross). It's much easier to sell Ronaldo shirts when Nike has him plastered all of the world. Same for most of the mega stars.

Without the purchasing power to finance moves for the very top percent shirt sales will never finance purchases without a huge overhaul of how we handle ourselves. There are definitely glimmers of hope though.

 

[SerenityNigh]

With all due respect mate that's just some random article on a website I've never seen, it even says itself that Utd officially say they've sold over 2 million shirts while their chart only shows it at 1.4 million. There's plenty of other articles out their confirming my original post.

I'm not suggesting that all we need to do is by a huge world star and the rest falls into place, I was suggesting from other evidence that it works for certain clubs like Madrid and Barca. You need the profile and the marketing but it's possible to self finance major deals through merchandising.

United sold 7M shirts over 5 years, with 2M of those within a specific "one year" period, whatever that may be. The most important part of that chart, however, is not the top line. Look at the #4 and #5 clubs for each supplier. Only 7 clubs sell more than 1/2M shirts a year (on average). These numbers are old and the new numbers may look different, but where are City, Arsenal, Chelsea, Dortmund, PSG, Roma... and Everton*? These clubs don't average >than 500k shirts sold per year. If you make £25 net profit per shirt, that's only £12,500,000, in shirt sales per year. Even if a club like Chelsea makes £40 per shirt (which seems quite a bit high), that's only £20,000,000 per year in shirt sale proceeds.

Where's the shirt money, Bill?



*Obviously not all of these wear Nike or Adidas.

 

[SerenityNigh]

But without them it's useless. We don't have the money to buy the stars that are going to be marketed for us by their sponsors, so it's completely on the club to handle the marketing angle(This may change - particularly with Ross). It's much easier to sell Ronaldo shirts when Nike has him plastered all of the world. Same for most of the mega stars.

Without the purchasing power to finance moves for the very top percent shirt sales will never finance purchases without a huge overhaul of how we handle ourselves. There are definitely glimmers of hope though.

That's entirely my point--a very small handful of stars can produce their own economy. If Bill chalked up £100M to buy Messi, it should pay for itself. I don't think Lukaku will pay for himself, at least off the field.

 

[Dithering Dougie]

United sold 7M shirts over 5 years, with 2M of those within a specific "one year" period, whatever that may be. The most important part of that chart, however, is not the top line. Look at the #4 and #5 clubs for each supplier. Only 7 clubs sell more than 1/2M shirts a year (on average). These numbers are old and the new numbers may look different, but where are City, Arsenal, Chelsea, Dortmund, PSG, Roma... and Everton? These clubs don't average >than 500k shirts sold per year. If you make £25 net profit per shirt, that's only £12,500,000, in shirt sales per year. Even if a club like Chelsea makes £40 per shirt (which seems quite a bit high), that's only £20,000,000 per year in shirt sale proceeds.

Where's the shirt money, Bill?

I've not suggested we are or ever will be capable of this sort of thing.

The original quote from @bizzaro was

You don't "invest" in buying a player for a massive fee and wages. Its nonsensical.
bizzaro, Yesterday at 7:37 AMReputationReport

I was simply showing him how these type of transfers can be self financing over the course of the players contract, without even considering the additional sponsorship these players profiles bring to clubs.