The Everton Board Thread 2014/15

[bluemangroup]

Rejoice rejoice, Bill and Bob have saved us!

 

[RaleighBlue]

That's entirely my point--a very small handful of stars can produce their own economy. If Bill chalked up £100M to buy Messi, it should pay for itself. I don't think Lukaku will pay for himself, at least off the field.

I think he could with the right push.

Money can be a self propagating tool if used properly. I am a firm believer that many people will often do as they're told to do if the telling is clever enough.

What made Neymar so marketable? He's a bit of a genius with the ball, yes, but his marketability comes from Nike deciding that he's the next big thing. I'm sure you've seen this phenomenon regularly in the States (how many 'next Jordans' were there?).

But the thing is - football clubs have a vested interest in their stars becoming larger than life. Having a global icon on your team is a fast ticket to being rich, hence the whole Galaticos philosophy. It surprises me that so few clubs attempt to take advantage of this by at least attempting to manufacture mega stars. It seems like only a very small number of clubs do this - they tend to leave it to the kit makers to do for them. Problem is that the kit makers would always rather their stars play for their big clubs, so this harms everyone but Utd, Bayern, Barca, and Real.

I suggest that the next tier from those clubs (which we may or may not be included in) would be best suited by developing massive marketing arms of their own and attempting to mimick the Nike/Adidas/RedBull 'build-a-star' mentality, but with the vested interest being in the club rather than apparel.

 

[Dexter]

I personally don't think we will sell anyone. Not of note anyway. However, to say we will have a 30m net spend, when we have over 4 weeks of the window still to play out, is rather premature isn't it ?

Lets not forget also that we are talking about our board here. Past experience of being an Evertonian and supporting this team has taught me that anything is possible when we have a board like ours.

Yes but let's not forget that this board have had a decade of moyes, who knows what positivity and magic Bobby has spun on them

 

[Moomin]

United sold 7M shirts over 5 years, with 2M of those within a specific "one year" period, whatever that may be. The most important part of that chart, however, is not the top line. Look at the #4 and #5 clubs for each supplier. Only 7 clubs sell more than 1/2M shirts a year (on average). These numbers are old and the new numbers may look different, but where are City, Arsenal, Chelsea, Dortmund, PSG, Roma... and Everton*? These clubs don't average >than 500k shirts sold per year. If you make £25 net profit per shirt, that's only £12,500,000, in shirt sales per year. Even if a club like Chelsea makes £40 per shirt (which seems quite a bit high), that's only £20,000,000 per year in shirt sale proceeds.

Where's the shirt money, Bill?



*Obviously not all of these wear Nike or Adidas.

In Kitbags pockets.

 

[Toffeelover]

Cheers mate, is that your kid in the avatar, he looks like he's just expressed your post out.

What has Raheem flying in your post got to do with an Everton forum, are you on the right website?

 

[Chang Elephant]

What has Raheem flying in your post got to do with an Everton forum, are you on the right website?

Are you a lover, fighter, or dancer ?

 

[Toffeelover]

Are you a lover, fighter, or dancer ?

Neither I am an Everton Supporter so answer the question are you on the right website?

 

[Chang Elephant]

Neither I am an Everton Supporter so answer the question are you on the right website?

This is the "Best Bestiality Online" website isn't it ?

 

[Toffeelover]

This is the "Best Bestiality Online" website isn't it ?

Keep ducking and diving so all can see.

 

[Chang Elephant]

Keep ducking and diving so all can see.

Bill finally spends money after 14 years and some lads seem to be getting a touch weird/aggressive. Just enjoy the transfer like the rest of us mate, it's for the best.

 

[SerenityNigh]

I think he could with the right push.

Money can be a self propagating tool if used properly. I am a firm believer that many people will often do as they're told to do if the telling is clever enough.

What made Neymar so marketable? He's a bit of a genius with the ball, yes, but his marketability comes from Nike deciding that he's the next big thing. I'm sure you've seen this phenomenon regularly in the States (how many 'next Jordans' were there?).

But the thing is - football clubs have a vested interest in their stars becoming larger than life. Having a global icon on your team is a fast ticket to being rich, hence the whole Galaticos philosophy. It surprises me that so few clubs attempt to take advantage of this by at least attempting to manufacture mega stars. It seems like only a very small number of clubs do this - they tend to leave it to the kit makers to do for them. Problem is that the kit makers would always rather their stars play for their big clubs, so this harms everyone but Utd, Bayern, Barca, and Real.

I suggest that the next tier from those clubs (which we may or may not be included in) would be best suited by developing massive marketing arms of their own and attempting to mimick the Nike/Adidas/RedBull 'build-a-star' mentality, but with the vested interest being in the club rather than apparel.

So many good comments here, but it's always an evolving process? How many next-Jordans were there? This is an excellent question. I assume you mean both the Kobes (if there is more than one) and all the failures? How many of the failures can you remember, and how much money did they make for their teams? Part of the issue with Neymar is that he's a double-star. He's a star both for Brazil and Barcelona. His career would need a massive downturn for Suarez to ever reach his level. Let's be pretty clear on this--Suarez is a great player, but not a star on the level of Neymar, Cristiano, and Messi (even Beckham still).

You need quite a confluence of events (and usually $$$) to create a star, and it's not always as easy as it seems.

 

[davek]

I'm just amazed the liar hasn't tipped up yet.

 

[RaleighBlue]

So many good comments here, but it's always an evolving process? How many next-Jordans were there? This is an excellent question. I assume you mean both the Kobes (if there is more than one) and all the failures? How many of the failures can you remember, and how much money did they make for their teams? Part of the issue with Neymar is that he's a double-star. He's a star both for Brazil and Barcelona. His career would need a massive downturn for Suarez to ever reach his level. Let's be pretty clear on this--Suarez is a great player, but not a star on the level of Neymar, Cristiano, and Messi (even Beckham still).

You need quite a confluence of events (and usually $$$) to create a star, and it's not always as easy as it seems.

Loads. Vince Carter, T-Mac, Penny Hardaway, Starbury, every shooting guard from 94-05 or so.

Thing is - you don't have to actually have the next Jordan. All of the above made their clubs money on the promise of being the next Jordan. Just because they didn't quite make it didn't stop them from cashing in to a lesser extent than Jordan.

If Everton sold Lukaku as a mega-star and Ross as a mega star, they may not make Neymar or Ronaldo money, but you can bet they would make more than they do today. And it would cost money up front, but that's called investment. If you invest in low risk ventures, which marketing bright young talents really is (esp. Ross), then the investment is nearly always worth it.

Suarez is not that star for precisely 3 reasons. One of which is mean, but I don't feel bad because he's a bad tit:
1) He played for Liverpool - they aren't as big a deal as they think. He'll be bigger next season after a year with Barca
2) He's a psychopath. It's hard to sell someone that actually bites people
3) (Mean) He's ugly. He's not exactly who you want to be the face of your franchise/brand, nor is he going to end up on loads of non-sport magazines (Rooney proves this obstacle can be overcome).

Of course it's not easy, but I suspect it's entirely possible, and for a club like Everton I would argue that it's essential in the long run to compete with clubs that either already have this power (Barca, Real, Utd) and clubs that have ridiculously wealthy owners (usual crew).

Now, obviously with the correct confluence of events we can win things without money. Atletico have proven this. But it's an exception. We all kind of know deep down that if we don't bring in lots of money regularly, any success will be fleeting as we end up getting picked apart because we simply cannot compete on wages.

Or we require a ridiculous conveyor belt of youth talent. I know which method I would bet money on being more achievable.

 

[blue4eva77]

Yes but let's not forget that this board have had a decade of moyes, who knows what positivity and magic Bobby has spun on them

Oh behave mate. The very board you're talking about hired Moyes.

............ and lets not get all ridiculous and suffer from memory loss and forget just what Moyes did for our team in the early 00's. Whilst i wasn't his biggest fan in the end, i can still very much appreciate what he did do, with how and when it was needed. Regardless of how you spin it, he did take us to the next level, as i don't have a memory loss.

 

[TomDixie]

Oh behave mate. The very board you're talking about hired Moyes.

............ and lets not get all ridiculous and suffer from memory loss and forget just what Moyes did for our team in the early 00's. Whilst i wasn't his biggest fan in the end, i can still very much appreciate what he did do, with how and when it was needed. Regardless of how you spin it, he did take us to the next level, as i don't have a memory loss.

In very simple terms, Moyes provided the required stability that has allowed us to push on with Martinez (and now the extra TV money).