I haven't actually advocated doing that. But the money is going to be spent one way or another, and the practice you are talking about is hardly a foreign one to the current custodians of Everton FC. If you're really looking for a reason, then I would argue that investing in the squad now may give us a better chance of breaking out of this mid-table, decade long, groundhog day that I fear may continue for the next 10 years.
But my main point is that praising a chairman for spending some of the massive increase in TV money on the playing squad isn't really praise worthy at all. We are a Premier League football club, we are SUPPOSED to invest in our playing squad. That's his bloody job!