roydo
in memoriam - 1965-2024
Skip to page 5 in that thread. We nailed it around there.
Follow along with the video below to see how to install our site as a web app on your home screen.
Note: This feature may not be available in some browsers.
The Everton Board Thread 2015/16 [ Not takeover related ]
- Thread starter GrandOldTeam
- Start date
- Status
Skip to page 5 in that thread. We nailed it around there.
Dithering Dougie
Banned
Haven't we just gone and done all that in Thailand this summer?
Seems like SEA is the market they've been trying to crack and it's not yet come off. Maybe the board think that North America is to competitive to try and introduce a new sports brand into and the money and resources it would take could be better used in other markets.
the problem with trying to 'crack the SEA market' is that the club is doing almost literally f-all with it. Our SPONSOR last summer was putting Premier League players on posters and on their cans/bottles and not one Everton player was on it. OUR SPONSOR! We couldnt even sell our kits at our pre-season tour. I mean....come on.
roydo
in memoriam - 1965-2024
But there is a ready made, receptive, (probably) market in the US. We are tailor made to be the favourite US team. It takes imagination, networking, media connections. Would be dead easy if we had a highish profile US based businessman on the board.
oh to dream. Like someone that had connections to hollywood and maybe a restauran....wait a minute..!
Dithering Dougie
Banned
They've done quiet a lot. TV shows, training schools, and I've seen the billboards everyone wants when I've been there myself.
Can't comment on the shirts thing though as I don't know to be honest, but saying f-all is wrong. Could we do more? Yes of course but everyone can say that I'd imagine even Utd.
I was going on from what i was reading, if we are actually attempting to make some inroads, fantastic.
roydo
in memoriam - 1965-2024
I cant remember the figures, but we did a global breakdown on GOT users, and the US content was extraordinary. Plus, the social media reach that GOT has compared to "bigger" forums/clubs is astonishing.
During one award vote things, Red Cafe, main forum of that small club in Manchester, were in awe of the traffic the site could mobilise on facebook/twitter etc.
Now the App. Pretty sure that is an independent UK football forum first. Wouldnt surprise me if it was globally come to that. And we get by on donations, a few bob in ad revenue, and the time/expense of the owner.
Trouble with "Marketing" is that marketing people make it expensive. It does not have to be.
Dithering Dougie
Banned
Not sure it's a ready made market for us. Footballs a minor sport over there and given we're a minor play in the premier league and the likes of Utd and Chelsea have been promoting themselves over there for 10+ years it's always going to be an uphill fight. We've at least got a presence in SEA thanks to Chang, it would be a lot easier to exploit that area than start a fresh in the U.S.
Good. This needs to be how we handle things, and if we're doing a lot and making progress then I'm happy. We should be diversifying our marketing approach, and we need to be far more transparent with our long term visions, but if we're actually taking steps like these then that is a definitive positive.
roydo
in memoriam - 1965-2024
Well a lot of US based lads on here disagree Doug. Our profile fits the average US sports fan like a glove.
The working mans club competing against the Arab and the Russians megabucks. That sort of thing.
Whistlin' Dixie
Player Valuation: £50m
And for the 11(?) years of the chang sponsorship, how many Evertonians (of any nationality/race/creed) were at the Stoke & Arsenal matches in Singapore?
11 years.
It's growing - very, very quickly. That's the point that we're trying to make. Utd/Chelsea/Arsenal/Liverpool have already sucked up loads of the current fanbase - but there is going to be a much larger number of fans coming thanks to the World Cup becoming a genuine massive event here, the MLS steadily improving, and NBC pushing the PL hard. Those fans have no allegiances and we should be targeting them.
The US is a weird market, and one that I personally believe Everton could do very well in in large part due to our fascination with underdogs and good narratives.
AndyC
Player Valuation: £70m
Trouble is we have and he doesn't appear overly interested.
Others scenarios have been proposed and ignored/blanked, shameful really.
As a total aside - last year at a winter work party I was talking with a guy who is a marketing professional here in the States (he was the husband of a coworker, so much more of a standup professional than the sorts I deal with on a regular basis). We were both rather drunk and got to talking about sports. He had no knowledge of Everton or much about football at all. Within about 5 minutes he was salivating over our marketing potential in the States. He was particularly focused on the storied history, Howard and the 'sleeping giant' narrative.
He was absolutely stunned that we weren't hammering those narratives to the US.
He was absolutely stunned that we weren't hammering those narratives to the US.
- Status