I was being ironic!
But you are right. And it just so, so frustrating. This US lack of marketing/imagination is one of the main things that get me fuming. The answers to it are literally on a plate.
It reminds me of those folk on Dragons Den who invent a brilliant device to solve a problem that doesnt really exist, then some blokes come in and present a dead simple gadget that is so obvious you go "why didnt I think of that ffs?"
Everton in the US is the dead simple, and obvious market to go for imo.