I think the concept of "going concern" applies here , even though it is not a term generally associated with football clubs.
The club will be bought as a going concern and remaining in the premiership is fundamental to the future of the club as a profitable going concern, as it is to all premiership clubs.
Cashing in on players would be the football equivalent of asset stripping a business.
there is little doubt that the sale of half a dozen of our most valuable players would nearly fund a new stadium , but would we be able to fill it in the championship or league one ?
Remaining in the Premiership and continuing to earn the enormous sums that are now available is the golden prize. Selling assets that might alter that cannot easily be considered. When we receive bids for players like Stones, Barkley or Lukaku , the question will be about how much could we potentially lose by selling them rather than what could we gain.
The club will be bought as a going concern and remaining in the premiership is fundamental to the future of the club as a profitable going concern, as it is to all premiership clubs.
Cashing in on players would be the football equivalent of asset stripping a business.
there is little doubt that the sale of half a dozen of our most valuable players would nearly fund a new stadium , but would we be able to fill it in the championship or league one ?
Remaining in the Premiership and continuing to earn the enormous sums that are now available is the golden prize. Selling assets that might alter that cannot easily be considered. When we receive bids for players like Stones, Barkley or Lukaku , the question will be about how much could we potentially lose by selling them rather than what could we gain.