From an Aussie perspective, there is demand here for merchandising however at present the supporters are primarily adults (the dads) and have no issue ordering from everton online. In a few years where the youngsters are driving sales and the mums are looking to buy their little evertonians some merchandise they will want to get it from local stores or a more convient way. When everton toured here a few years ago you had one of the largest turnouts for football in Sydney and the place was awash with #17 home, away, 3rd and special event kits).
My 2 cents: If you want the big $$$ chase the Asian market and sign a marquee from the region.
My 2 cents: If you want the big $$$ chase the Asian market and sign a marquee from the region.