4737carlin
Player Valuation: £90m
We've got a proper business man now, Farhad Moshiri, and he is a full on idiot taking us backwards.
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davek
Player Valuation: £150m
A mere bean counter in reality.
BirkenheadBlue
Player Valuation: £70m
Oh this’ll be fun.
Our deal to this point with Fanatics has been atrocious, but there’s nothing inherently bad about Fanatics - plenty of clubs make a fortune with them, so maybe a little calm until we see whether this is a change for the better?
Sorry, I forgot this is GOT.
SACK THE BOARD! Ryzantsev out! Etc etc
Outsourcing things like this make total sense, the main problems I thought we had with this was a terrible overseas distribution and availability? Something I thought had been addressed a little.
The other major issue is of course the figures we get in relation to other clubs.
"Kit deals are not traditional sponsorship deals – they are licensing deals, which enable the kit manufacturers to use the club’s brand to sell branded apparel. Clubs will traditionally receive an annual fee – for example, Manchester United receives £75 million per year from Adidas, Chelsea receives an initial £60 million per year from Nike, and Arsenal receives £30 million per year from Puma – and then 10-15% of the revenue the kit manufacturer generates from shirt sales. "
Slightly different thing of course, but the main reason it makes sense is this :
"Why don’t football clubs simply manufacture their own shirts and keep 100% of the profits? The simple answer is because they’re football clubs, not kit manufacturers. They don’t have the global distribution networks necessary to manufacture, ship, and sell hundreds of thousands, or in some cases, millions of shirts each year. Many clubs even outsource the logistics of their online shops, which are miniscule operations compared to what is required to manufacture, distribute and market kits on a global scale."
Why shirt sales won't pay for Neymar's world record transfer fee - and it's not even close
To explain The Independent asked Jake Cohen, a sports lawyer who has worked on a number of high-profile transactions in football, to debunk the myth
www.independent.co.uk
Charles Hawtrey
Player Valuation: £50m
OK I am not an economist but I know a man who is.....Outsourcing things like this make total sense, the main problems I thought we had with this was a terrible overseas distribution and availability? Something I thought had been addressed a little.
The other major issue is of course the figures we get in relation to other clubs.
"Kit deals are not traditional sponsorship deals – they are licensing deals, which enable the kit manufacturers to use the club’s brand to sell branded apparel. Clubs will traditionally receive an annual fee – for example, Manchester United receives £75 million per year from Adidas, Chelsea receives an initial £60 million per year from Nike, and Arsenal receives £30 million per year from Puma – and then 10-15% of the revenue the kit manufacturer generates from shirt sales. "
Slightly different thing of course, but the main reason it makes sense is this :
"Why don’t football clubs simply manufacture their own shirts and keep 100% of the profits? The simple answer is because they’re football clubs, not kit manufacturers. They don’t have the global distribution networks necessary to manufacture, ship, and sell hundreds of thousands, or in some cases, millions of shirts each year. Many clubs even outsource the logistics of their online shops, which are miniscule operations compared to what is required to manufacture, distribute and market kits on a global scale."
Why shirt sales won't pay for Neymar's world record transfer fee - and it's not even close
To explain The Independent asked Jake Cohen, a sports lawyer who has worked on a number of high-profile transactions in football, to debunk the myth
Our kit manufacturer is Umbro and they seem to be doing ok. This is a distribution deal isn't it. so shouldn't part of that deal be to expand markets/market share and sell MORE kits? the previous regime strangled the distribution channels and shrank markets - famously/urban-myth is you cannot by an Everton kit in the USA.
davek
Player Valuation: £150m
"Everton will make use of Fanatics’ “vertical manufacturing model” which combines its retail technology platform with an agile supply chain and on-demand manufacturing to allow for the broadest assortment of merchandise that is responsive to the demands of supporters."
Vertical manufacturing model - yada yada yada.
How much do the club get?
Or are we all just supposed to be impressed by corporate-speak?
BirkenheadBlue
Player Valuation: £70m
lol
Charles Hawtrey
Player Valuation: £50m
"Everton will make use of Fanatics’ “vertical manufacturing model” which combines its retail technology platform WEBSITE with an agile supply chain OUTSOURCED TO BANGLADESH and on-demand manufacturing SHORTAGES OF STOCK to allow for the broadest assortment of merchandise CHEAP CRAP that is responsive to the demands of supporters. EASY TO SELL TO SCHMUCKS AND THEIR KIDS"
You know it’s a good deal when they don’t release the value of the contract
roydo
in memoriam - 1965-2024
I havnt a clue on the £££ involved, but a VMM is usually quite a neat arrangement.
Key word being "Usually".
Maybe Elstone never truly left
davek
Player Valuation: £150m
Dead giveaway...
Charles Hawtrey
Player Valuation: £50m
Except that this is Fanatics! All it means is they own the various elements in the supply chain - which translates to CAPACITY IS CONSTRAINED BY THEAVAILABILITY OF THEIR LIMITED RESOURCES AT EVERY STEP IN THE PROCESS
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