Some like to use it to wind others up really. I think most acknowledge the issues and they give themselves away eventually when they gladly call out problems at other clubs, particularly anything to do with our “neighbours”. Best just to laugh it off otherwise it will just aggravate.
This past summer I think showed what some are about, particularly some in “fan media” , it’s all about self indulgence to a few folk but they won’t be honest and admit it. Let them get on with it, a fair number of blues are not daft and see through it all.