There's literally the word terrifying in the headline, with literally a red-coded alarming temperature map of the weather today that the media & government are hyping up, which yous just said that messaging isn't for us.
Of course the messaging is for all of us: the timing of the article directly relates it to the heatwave we're having right now.
They're making us all hyper-aware of the situation.
Let's hope it's for good intentions.
1976 and 2003 off the top of my head had more excess deaths due to heat-related issues.
Did you also know that cold-temperature related deaths number tenfold the heat-related deaths?
I hope we see this level of hype, in the name of protecting the vulnerable, when winter hits.