I've not seen the individual figures but I have read that a couple of games got 90,000 - the average being somewhere around 35,000 when you take into account nothing games that carry no general interest. PPV when it comes won't be looking exclusively at averages but also how much the big games are bringing in, especially crunch games at the backend of a season. So long as they ensure smaller matches cover their costs then it's a potentially huge market.
I can't speak for you but if Everton are playing a crunch title game and I can't go but a little button will let me watch for £10-£15.....it's very tempting regardless of the fact I know I'm feeding a beast I have no fondness for whatsoever.
We've had years of people cry-arsing about 3pm games not being available on a Saturday or not being able to just watch the games they want. Given time that long term desire for selective viewing will outweigh the short-term resistance from people who have only very recently got quite cosy with the novelty of all games being broadcast at no extra charge on top of their usual services.
What works for Boxing and Wrestling (often at stupid o'clock in the morning) will, given time, work for football once the hype get's going. It's scratching the same itch.
I am very doubtful it will work mate. I mean there is always a range but that range is incredibly low as is the average. Even fairly mediocre, or poor boxing PPV wil do substantially more buys than the biggest football matches from what we can see.
I am not sure how the market grows enormously after this. The 3pm thing have taken 30 years for people to accept and has been a very successfully run operation. This has not. 30 year ago, had sky introuced games at different times, and it fell completely on it's backside and get wathed by less viewers than probably tune in to QVC, the idea would have been shelved.
Likewise this idea that people just want to pay to watch their own team. That was always a myth as well, and has proven to be thus through this case study. Even the biggest teams, Liverpool, United & Spurs can't attract the number they would typically get to watch them at the stadium. I'm not saying there aren't people who will say it or indeed do it, but they are in such small numbers it is not going to be commercially viable at this point.
Given the TV companies have probably lost money, and may well have taken an enormous reputational hit, I am doubtful in the short-medium term they would even want to go into it again. For the primary reason above, that all evidence suggests the numbers can't come close to justifying it, but aso because they know it's a precursor to potentially moving footbll away from them. They are not stupid, and can see if it's uccessful, how long before individual clubs want to either move PPV to their own platform, or alternatively set up their own netflix style solution. They are not going to encourage that.
As a final point, I'm not really sure boxing, or wrestling are comparable to football. I mean Wrestling exists almost entirely in the US and is anentertainment product not a sport. You also get 6+ hours of "action" for your payment. It is well entrenched in that business model of payment. Likewise boxing is 5-7 hours of action (not 90 minutes) and over the last 30 years have entrenched the idea that you pay to watch the top fights.
Football has built a different model, and nothing says to me that there is any desire for the consumers to want to pay 15 quid to watch a game. It was a model where you pay 50-100 quid a month for a satellite channel, with the expectation you getto see your team at least semi-regularly. All evidence seems to be to the contrary which is backed up by these findings. The fact we all know that many teams and broadcasters don't want it will only heighten that anger.