Chris O'Connor
Player Valuation: £35m
PaddyPower already paid out on Solskjær being the manager at the start of next season.
That's because they benefit both ways, they won't have been carrying enough on their books for it not to be worth their while to pull this publicity stunt and the extra coverage in the media will generate more than enough additional business to compensate any losses.
Its like the special odds for new customers, it generates longer term profits for a short term upfront expenditure.