As always lots of significant last night. Looks to have passed through without too much reporting, and no rumoured investigation. I think they are continuing to test the water of what they can get away with until the PL may say something. The reality is, that he will provide over £50 million this year (up from £15m the year before). If nothing is said, you wonder what the next sponsorship will look like in terms of substance and value? It's obviously harder for the PL to pick holes in the dynamic once it starts as well. So another shrewd move from Usmanov, start low, and work up in increments.
I thought another thing in the car between meetings today. If he benchmarks at 20m p/a for stadium sponsorship. He's already doubled training ground sponsorship, so that gets through as a principle. I honestly think if we hit certain benchmarks (Europa League/Champions league) the sponsorship may get trebled on each occasion. It will be in the small print of the initial deal, which the PL will likely see through, it won't mention a figure but something like a "review" is due on milestones. All the club/Usmanov can say, is that the initial deal was fine, and as part of the review, greater exposure a new value is now fairer. They can cite the training ground having doubled sponsorship as a principle, so in this instance a trebling seemed fine.
I wouldn't be surprised if the sponsorship ends up in the future are £100m p/a. The real genius in this though, I predict will be how it's offset against construction costs etc. So it won't even count as part of FFP. Or on other words, a £100million loss will be able to explained away to the FA (or 50 million if thats what it settles on). These guys are field attuned to finding grey areas.
Whats in it for Usmanov, beyond influence, power, financial gain, indirect values to come back? Think of it this way. You want to keep money moving to make yourself harder to pin for tax purposes and also to keep options open. Company A sponsor Everton for £100m. Everton pay company B (under Usmanovs influence) £100m per/a to build a stadium (which sounds about right). Usmanov loses no money, money is moved, harder to control. Everton get an extra £100million to play with each year in terms of FFP losses (so we can continue to spend at this level, or incur the level of losses we have and we would still be in absolutely no danger of any problems with the PL/UEFA).
As a afinal aside, as Brian was mentioning yesterday, the values for Everton are then established for future sponsorship people, and Usmanov's 2nd company probably get a load of additional work for the Peel waterway 6+ billion project, so a load more money coming his company's way. Where do you reckon he is going to reward his employees, or directors who perform well at the 2/3 companies involved in all of this? He will probably pay a massive premium for the best box at the new stadium. It goes on and on.