This is the bit that concerns me about Manoukian and the IMS capabilities and their client portfolio - does a "tech based approach" just mean the usually holy trinity of blockchain, AI and NFTs to "disrupt fan engagement"? Football and NFTs do not have a great track record.
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Tokenisation and NFTs
NFTs are inspiring industries to re-imagine the way consumers and brands interact. We invest in ventures that leverage tokenisation technology to engage audiences in new and exciting ways or that incorporate tokenisation as an inherent part of their business model. Our expertise spans loyalty programmes, membership schemes, product authentication, and enriching product experiences.