I don't think he is being asked to do any more than he was at first tbh. I think the way we're setting up is to keep his job relatively simple and keep him to the middle third of the pitch. We're looking for pacy wingers and creative players to go with our wing-backs to create the chances to finish in the box. Pienaar being the exception because he's just ace paired with Baines.
At least I hope so, because to me, his best quality above all isn't his turning running with the ball, it's his finishing and his runs into the box. Don't get me wrong, his goals against Arsenal, Hull and several goals for WBA are examples of why that's an ace ability he has, but his best feature is the way he can make an intelligent run for the winger/full back to pick him out and that if he is picked out, he's finishing it. His goals last season show it perfectly. The goals vs West Ham (h), Newcastle (h&a), Southampton, Villa, Stoke, Swansea show him making space for himself, telling the assister where he wants it and making brilliant runs that he ends up finishing superbly.
His play in the penalty area is second to almost no one in the league. If we can get cut-backs and low crosses in to him at the rate we were back when Jelavic was enjoying his purple patch, he'll score 25+ this season. I think to point to his touch and hold-up play when it's not going well is to overlook the fact that he's probably just not been getting service. We'll all forget about his hold-up play if we just give him good service.
Agree, but the issue is that he's being asked to drop off and then make those runs, meaning he's too easy to pick up as he's coming alone from deep and the defender just sees him coming and sticks to him. The area of his game he is best at is where he's in the advanced position early and can peel away as the attack flows toward him, finding the spare yard of two to escape and slot.
In short, the way we're playing doesn't allow him any chance whatsoever of getting on a defenders' blind side.