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It’s doable but not easy. We can’t afford our wages and ammortisation bill at the moment.

But also 20 mill, every year for 4 years after that.

We shouldn’t change our name - I’ve never suggested that, but we should own where we are from and use it for marketing opportunities and brand recognition. Instead of being terrified of it.

London exists its own vacuum mate, it’s a country on its own, it’s marketable by the profile of player it attracts, Arsenal aren’t that big internationally, their commercial revenue is largely down to London prices as is Spurs and WHU. Chelsea are big internationally to be fair, identifiable as...

I said it would be a difficult balance mate. Changing our name isn’t even a discussion. Truth be told as above illustrates Everton have an inferiority complex about being from Liverpool because the other lot are called Liverpool fc. Blue ketchup etc is ridiculous - I know we all do it. Most...

We need to reclaim and split the identity of Liverpool City, somehow. Make Liverpools footballing identity FC and us Everton In the same way Manchester is now City and Utd. Any other rebranding and you are wasting your time in my opinion.

See this is the thing, we want to reclaim the City, but also fear it. Thats what your up against.

“The Virgin Megastore”.

Transistor Radio FC.

They can’t trademark a region they can trademark Liverpool FC. They and the City have been in court around this. Look at what WHU did they called their Stadium the City of London Stadium - no one was arsed where they were from - now everyone around the world knows. Their commercial revenue...

But I’d say commercially internationally most don’t know they are from Birmingham and commercially Villa are on about par with us - that’s what we’re looking to improve.

Don’t think it is to be honest. Of course there is, they’ve had problems and had to change their branding because it was to close to that of the City.

Commercially if a club has the name of the area in its title it has advantage in brand recognition mate, we’re talking world wide commercially. Barcelona are commercially more identifiable world wide than Espanyol.

Still think it has to incorporate Liverpool City some how mate. Merseyside is to vague internationally. Ask 100 mill Americans to tell you what the river that runs through Liverpool, I think the minority would tell you.

Yep I was thinking a month mate but wrote a week! ;)

That’s exactly what I mean, but it’s no point saying it, we’ve never acted on it and we need to - we need an absolute clear strategy around it. Look at City the6 had to launch themselves as almost a new Manchester club. They had the advantage of the name of the City in their name.

I disagree, it’s an international market place, the clubs outside of London that do the best commercially are the ons that can identify with a region, City and area. Liverpool has incredible marketability, The Beatles, The Docks, the unique culture - we need to own instead of being...

I don’t even think Merseyside covers it. Like it or not it’s incorporating Liverpool City into our identity.

Was a typo on my behalf, apologies! I meant a million approx.

100%, we’ve been at a huge disadvantage for too long with our current branding. Most fans around the world don’t know Everton is in Liverpool. It’s been a massive disadvantage and neglect ted for too long. Be a really difficult thing to balance it now.