It's Giroud's last chance of a WC. He ain't getting picked in the squad if he's behind Lacazette at club level. We really do not to sell the club to the player hugely, but we also need to make an offer Arsenal can't refuse. Perhaps 30m. But he's worth it. Big men are what beats packed defences.
..I think it's the player, Tim. If Koeman has spoken with Giroud you have to think that's with Arsenal's permission. It seems Giroud would like to stay but he wants to see the lie of the land before committing to a move.