Did you by any chance take on board anything that Andy Burnham said? In his two letters and responses?
I doubt it very much.
They absolutely did make it up as they went along. Hence the reference to what Andy Burnham wrote.
I would also suggest that the PL have definitely taken it upon themselves not only to make an example of Everton, also to show the government that they can deal with stuff and don't need an independent regulator. Perversely, by picking on Everton for an easy life with a relatively straight forward (so it seemed) case, knowing they have far harder cases to deal with, they have made things worse for themselves. The government (DCMS) have taken note. Let's not forget Everton cooperated, they said how high and we jumped.