Because there is the pressure from government to regulate football more effectively, and the government is pushing to introduce an independent regulator, believing (rightly) that they can’t manage themselves. A popular theory, that I’m inclined to agree with, is that Everton are an easy target to clobber with heavy sanctions to show they can regulate themselves effectively. We’re big enough to matter, but not big enough to trouble the top 6 cartel.
How is clobbering a club with heavy sanctions a way of showing they can regulate effectively?