I think the reality is we have to be more realistic with our transfer business, partly for FFP, partly for cash flow.
I think 777 will be good at that. I saw someone say as a criticism they halved costs at Genoa but got them promoted as a bad thing. I would say it was a good thing. It may not be what we want, but it shows acumen.
Moshiri, and to a lesser degree Kenwright have no idea how to operate in such a way.
My overall point though, would be it wont be a fire sale with the intent of getting us relegated. It would be some targeted sales, perhaps to the maximum degree while also moving us from relegation troubles. As the club going down kills any real value.
Theres a nuanced discussion to be had, but theres no sense in them having us relegated.
The club does seem to have got costs under better control, and I wonder now if we are losing maybe 25m p/a as opposed to 60m p/a.
But look, most teams have to sell players. It's an inevitability. Can you do it in an orderly manner, do it proactively and control/maximise the process is a fair question.