It's called factual, objective, honest assessment of reality - or are you suggesting I'm a rival fan secret agent because I simply acknowledge the cold hard fact comparing Manchester United FC to Everton FC is utterly ridiculous?!?
One is a global brand, one of the biggest most successful football clubs on the face of the earth, with fans in every country (if not every city give or take) around the world; not to mention a commercial and coporate powerhouse. The other is not. The other is a random club from the "not-Sky-favourites", "not-Big-Six", "make-up-the-numbers" rest that is utterly interchangeable with a dozen other teams and therefore nowhere near as relevant in sporting terms or business terms. Like it or not, we're closer to a Norwich or Fulham or Leeds in than we are a Man Utd. There's the "Big Six" and everyone else.
Or do you honestly think some sheikh from some Middle Eastern state who wants a sports washing project honestly gives two fvcks about what a trophyless club did 40 years ago? Do you legit believe kids kicking a ball around in the sand half a world away pretend to be Lee Carsley and Tony Hibbert, or are they wearing shirts with Beckham and Ronaldo on the back? 100m people aren't getting up at 2am on the other side of the world to watch Everton v Fulham. They are for Untied v Liverpool or Arsenal v Chelsea. We've a long way to go to get to that. Pointing it out doesn't make me 'not a supporter'.