There are two points to note about Anthony Gordon.
1. He looks like Mr Logic out of Viz.
2. Diving is part of the modern game. Fine. But Gordon is terrible at it, totally unconvincing, like a comedy parody of a dove. He needs to learn to do it better or stay on his feet.
The issue seems to be his instinct all the time is to go down, especially recently. It seems as though as soon as he gets near the box he's thinking about winning a free kick or a pen. When people talk about his end product this is a big part of why. If he concentrates on going for goal more he'll sort the end product out.
He needs to watch more Vardy/Kane if that's the player he wants to be.