There's a choice that has to be made here: do you keep hold of a player who is more than just cash and inspires the academy players and connects with the fanbase, or do you cash in for a few quid and gamble on getting a striker who might or might not get a few goals but is most likely just taking a position until DCL gets back?
There's more to this potential sale than a cash transaction. Much more.
If Lampard decides to sell he's severed a lot of links to fans who would back him in a crisis. That's not dramatic, that is a fact.