Assuming control, the first 100 Days…

[Bungle]

Excellent post Esk, sums it up nicely......

Shame you've only been conscious for 11 of those days pete

 

[The Esk]

@The Esk in your opinion and given our thoughts on him why has Elstone been "elevated" to directorship?

Excellent artical btw

Thanks - there's probably two reasons, the first more likely than the second. Firstly, Elstone was elevated to Director to keep a balance between the old guard and the incoming Alexander Ryazanstev, almost certainly at Bill's request. The second possible reason is that Moshiri likes his CEO sitting on the board - something which I believe in the wider context is sensible.

 

[neil999]

Thanks - there's probably two reasons, the first more likely than the second. Firstly, Elstone was elevated to Director to keep a balance between the old guard and the incoming Alexander Ryazanstev, almost certainly at Bill's request. The second possible reason is that Moshiri likes his CEO sitting on the board - something which I believe in the wider context is sensible.

everyone seems to think elstone is a right silly sausage, but with moshiri elevating him is this a myth? i understand your point re continuity, but surely if he was useless he would be gone ala martinez?

 

[Bluebonic]

i love i know nothing about Monshi, so cant get excited about him, but i am excited about the possibility of a new home on the river, we are a city whose history is based on the Mersey and the seas beyond, so it is almost like getting back in touch with our roots! i wonder if they would sort a ferry out from over the water direct to the dockside on match days? Save all us Wirral ex-pats and all the Welsh fans having to endure the tunnel and trying to park every time? I just live the thought that everytime the TV or a film were to show a clip of the waterfront, our ground would be in shot Happy, and exciting times

 

[Bluebonic]

Sorry about the gibberish, a mixture of sunshine on a bald head already addled by six bottles of Bulmers!

 

[SerenityNigh]

Assuming control, the first 100 Days…, by the esk

This week marks 100 days since Moshiri’s acquisition of 49.9% of Everton Football Club.

The first 100 days is a term coined by a radio address by the US President Franklin D. Roosevelt in July 1933. He realised that the first months of a Presidency were the most important in terms of gaining control, and setting the tone and agenda for his Presidency.

He was a President determined to move the US out of the effects of the Great Depression, caused by his predecessor Herbert Hoover. From day one he sought to address 4 main priorities to achieve that aim.

There’s a parallel between this story and the first 100 days of Moshiri’s role as the major shareholder at Everton.

Cast your mind back to the uncertain days of late February this year. Uncertainty about the proposed American takeover, uncertainty about the manager and performances on the pitch, the stadium was a million miles away, and no evidence of ambition and commercial acumen at board level. The club was at a very low point with no immediate prospects of matters changing in the near term.

Move forward a 100 days since the announcement that Farhad Moshiri had acquired 49.9% of Everton and we see a very different picture.

There was however initially, a great deal of scepticism – was this guy another of Kenwright’s mates? How much control did Kenwright still have? Why was Elstone given a directorship? Why did he only buy 49.9%?

Thankfully those questions have started being answered.

Today there is no doubt about who is in charge of the club and who is driving our future direction. Although the board looks relatively unchanged with only Alexander Ryazanstev a newcomer (but having clearly made his mark particularly in recent days), there are exciting prospects ahead with Brian Gilvary (current CFO at oil giant BP) and David Dein, (instrumental in the back story to Moshiri being involved in Everton and much further back with Arsenal) both strongly rumoured to be joining the board in the summer months.

Kenwright increasingly is taking a back seat and should for example, Dein become part of the board then that process can only quicken – Life Presidency may be an option – it’s an inevitable consequence of differing styles, ambitions and abilities.

The ownership position is clearer too – the emergence of an option agreement for Moshiri to acquire Kenwright’s, Wood’s and Abercormby’s remaining shares will take Moshiri to over 75% – the timing and terms are not currently in the public domain.

On the pitch, we’re seeing the effects of Moshiri’s influence, and in a huge way.

The worst performance at Goodison in 20 years against Arsenal in mid-March signified the final nail in Martinez’s tenure as Everton manager, even though the rear-guard fought hard initially, it was Moshiri’s desire to bring in someone capable of meeting the challenges of his ambitions for the club that led to his departure before the season end on May 12th.

The pursuit of his successor has been conducted in a manner almost forgotten by Evertonians – driven by the desire to get the person most suited for the job. Koeman has always been Moshiri’s first choice despite us looking at Jose, Emery and others.

The determination to capture him, persuade him, and pay the necessary costs of attaining him should not be dismissed – we have overcome significant obstacles to get the man Moshiri wanted – that bodes extremely well for our future.

Furthermore, the structural change with the introduction of a Director of Football should not be overlooked, particularly if we land our #1 target Monchi from Seville.

Although less in the public eye, the stadium issues are quietly being resolved with expectations rising that we will in the near future agree to move from Goodison Park to a waterfront, iconic stadium. The contrast between what is now possible and what was not possible under the previous ownership cannot be over-stated.

There’s little evidence yet of an improvement in our commercial and sponsorship arrangements but given the likely additions to the board, and the vigour and professionalism of other changes in the club, and it’s not difficult to expect big changes in the future. I suspect the Chang relationship will finish at the end of 2016/17 and more than likely the Kitbag relationship also.

The profile of the club is going to change markedly – it will not escape people’s attention in the football industry the change in how we go about our business even if media perceptions will take longer to alter. If the Southampton’s fans reaction is anything to go by then other fans will take note also.

Those changes in perception, coupled with changes in behaviour and results could not be better timed.

There is a feel of change around the Premiership. Leicester’s achievements have rocked the status quo, and it’s not unreasonable to draw possible comparisons with what they have achieved, how they achieved it, and how we are now positioned – funded, ambitious, high quality manager, and one would hope a return to a fully united playing squad.

There’s a huge amount to be done, and success may not appear overnight, but compared to 100 days ago we are a long way down the road to at least putting in place all the requirements for that success.

Rather like the Hoover administration during the Great Depression, we have been living under a false narrative – plucky little Everton, over-achieving, fighting above our weight – yet deep down all Evertonians knew that this was not true. We were in the position we were in because we were starved of resources, not because of a diminshed stature.

The return of resources, of professionalism, of ambition and talent will allow us to fulfil ambitions in line with our stature once more. Our stature never changed, regardless of what came out of L4 or the press – it was our ability to fund and execute in line with that stature.

That’s no longer in doubt. After the first 100 days, we can achieve in line with our place in the game once more, with ambitions to achieve greater things than we have done to date.

It’s going to be a great time to be a blue.

Nil Satis Nisi Optimum.



The post Assuming control, the first 100 Days… appeared first on GrandOldTeam.

Nice read. I like your optimism.

 

[Lee Smith]

Thanks - there's probably two reasons, the first more likely than the second. Firstly, Elstone was elevated to Director to keep a balance between the old guard and the incoming Alexander Ryazanstev, almost certainly at Bill's request. The second possible reason is that Moshiri likes his CEO sitting on the board - something which I believe in the wider context is sensible.

Considering the possible / probable major shake up at boardroom level we could be seeing in the coming months, do you think that Elstone is likely to remain as CEO once the 'transitional' period of Moshiri's takeover is complete? Personally it would seem a bit odd keeping someone of Elstone's stature as CEO if we manage to get Dein and Gilvary onboard. The gulf in experience and quality of CV at a corporate level between Elstone and the other guys must be immense?

 

[Toffeelover]

Great article, let us see what happens in the next 100 days by which time it will be the new season.

 

[peteblue]

Shame you've only been conscious for 11 of those days pete

Did I miss anything......

 

[The Esk]

Considering the possible / probable major shake up at boardroom level we could be seeing in the coming months, do you think that Elstone is likely to remain as CEO once the 'transitional' period of Moshiri's takeover is complete? Personally it would seem a bit odd keeping someone of Elstone's stature as CEO if we manage to get Dein and Gilvary onboard. The gulf in experience and quality of CV at a corporate level between Elstone and the other guys must be immense?

I agree, I think it's highly unlikely Elstone will stay long-term - I would think within 12 months of Moshiri's initial purchase of shares at most.

 

[blueloon]

The interesting bit for me is our pursuance of a DoF. The right person can potentially move our club forward ,leave a lasting legacy, and get us ahead of the game where we are unlikely to be able to compete money wise with City and Chelsea. Emery would have been my preferred choice , but Koeman is an excellent managerial acquisition. In three years time , if successful he is likely to move on, sooner if he flops , and the next manager will bring in his own style and make changes . He may stay longer of course particularly if we do achieve real success. It's the DoF , his role and appointment which intrigues and excites me as a long term game changer.

 

[Huyton Layne]

Zero trophies. Sacked the messiah. Finished 11th. Nothing but failure since he's been here.

 

[ultra]

In the depths of the Depression, Roosevelt also stated: "The only thing we have to fear is fear itself".

In the dark days of our own Depression (April/May), I must admit that the posters and ex-players (spit!) who chanted "Be careful what you wish for", plus others advocating the return of M***s, made the fear very real.

The occasional posts from @The Esk were a life raft of hope in a sea of fear which I clung onto, despite family saying he may be just a blagger! He has been bang-on, and now as we hopefully reach the "broad, sunlit uplands" (Churchill), the future is as blue as the sky.

The seafront stadium is our current Holy Grail and if Mr Moshiri can sort it, he will eclipse the achievements of the great John Moores and etch his name forever in the annals of EFC.

I look forward to further posts from @The Esk as we march onwards - I am more optimistic than I have been for decades - COYB!!

 

[Bullet]

3 years of compo to Martinez
5 mill compo to SFC
6 mill per year to Koeman
3.8 mill release of Monchi?
100 mill transfer budget?

Incredible, I can't remember being this expectant. However, I'll be the one to sound a note of caution. How's Moshiri going to finance this?
I don't believe he'll use his own money and the idea that BK & Co were so utterly incompetent that revenues will skyrocket with better management does not seem credible. So is he going to load huge debt onto the club in a high stakes gamble? If so, what if we lose?
Remember when Martinez replaced Moyes and many initially hailed him the saviour while scorning Moyes. How do you feel about Bobby now? A similar scenario could unfold regarding Moshiri and Kenwright. Hopefully RK can achieve, the Arsenal like, regular European qualification that this model seems to require but whatever happens the next few years are going to be one hell of a ride and I hope the terrorists don't get me in France as I want to live to see our exciting future.

 

[Mekias]

Great summary of the last 100 days. Often times it feels like absolutely nothing is happening but it pays to look back and see how far we've actually come.

One thing I want to be know more about is this supposed £100 million transfer budget. It feels like that is pure speculation based on what Moshiri received from his Arsenal shares and what he paid for 49.9% of Everton. Has that number actually been supported anywhere?

Also, if we do have a large transfer kitty available, it would make sense that this might be a one-time splurge to try and jump start our rebuild. There's no way Moshiri will finance that much every year like Man City did. For one, Financial Fair Play would come into play pretty quickly.

As such, this is NOT going to be a quick fix. It may take years to see us competing at the top level. The most important thing Moshiri can do is to put the right people in charge, renegotiate the commercial deals and get a top-notch stadium built. That will give us a really strong base to finance a competitive football club on the pitch. From what I've seen, we've had a real good start but still have a long, long ways to go. Hopefully the supporters will be patient going forward (although that doesn't seem to be a strong suit of many football fans).