The rather sad thing that you don't see is that this will be the end of Liverpool, United, Arsenal, Chelsea, City, and Spurs. Sure, the brand names will continue but the core, the heart, and nature of these clubs will be gone.
I am not sure if you fall into the Legacy Fan bracket, but these traditional community-based fans will be lost in this strategy and all of the marketing and effort put into developing new Future Fans. You might not realise it at first but soon the reality will dawn on you that you simply do not matter to the corporate machine that you used to love - this will happen. When it does you might give up on football altogether or you might realise that the game you knew did continue and that really, AFC Liverpool, though only playing Marine and the like is where your heart is. This is your future.