Changing culture and mentality can usually only come from changing people, and wholesale change is required from the top down.
It is ultimately Moshiri's responsibility now both to drive and communicate change
Whilst I am wholeheartedly in support of him, I am yet to hear, and he doesn't have to do it directly, what exactly his level of ambition for us is. Is it Top 6 consolidation, Champions League qualification, League Titles, or beyond?
Do we intend to make an all-out effort as a club to challenge the status-quo in English football?
Obviously ambition has to be tempered by the means to support it, but I increasingly think we need to see more of a pathway to success, and not made up entirely of the new stadium either.
The other elephant in the room is Kenwright. I accept he divides opinion, but to me he presided over 17 years of stagnation, and was a director under Johnson before that.
With his "What a manager" comments regarding Martinez, I can't see Koeman thinking "I had better get things together here" concerning our poor run currently.
Fundamentally I am concerned that the continuing presence of Kenwright and Elstone is symbolic of the continuance of groupthink at Everton, and too much collective back-slapping.
There should be a healthy tension between board and manager first off. Perhaps there is. I do not think that clubs we regard as our peers would accept performances and/or results at current levels. There would be no excuses, there would be that R-word, ruthlessness. I don't mean that to say that Koeman should be given his marching orders, absolutely not, it's just to emphasise the sheer bloody-mindedness that exists at other clubs when they see standards dropping. At Everton, too many are stuck in a comfort zone on and off the pitch.
Everyone in an executive role at the club should be accountable for performance. Failure to have that culture of delivery and accountability in time filters down to manager and squad.
