and what if that does occur and suddenly match tickets are cheaper and people actually want to go to the game rather than watch it on their phone? Or over the next few decades the tv bubble bursts and we go back to relying on matchday income?
Building extra seats is a one off cost now that even if it doesn’t pay off in any short term projections over the long term you will always make more money on it. This is our home for the next 100 years potentially so why are we quibbling over whether there’s short term loan repayment value in an extra 10k seats?
It’s about ambition, about wanting to be there with the best and at the moment there’s no single feature on the stadium that does that. As usual Everton are seemingly building to the brief of ‘we will have the nicest stadium in the league’, but I would bet any money that the brief will not be to have the best.
The only redeeming feature on the initial plans I can see is the waterfront location. Everything else is not even revolutionary for the premier league as of now never mind forward looking.
We’ve apparently copied the yellow wall by planning to build a di glow tier which will be smaller than Spurs and possibly Villa’s, it might only be 1.5k more than the Galaxy’s Street is and will be miles behind the kop when it’s expanded.