What are you thinking—like activities? There could be a gallows and a spot for tossing to handle the kopites. Is that what you’re thinking?
Or TFG could open up music venue on Nelson Dock and call it Merseyside Blues?
Does the club need 'rebranding'? Something based around the new location?
- Thread starter davek
- Start date
What are you thinking—like activities? There could be a gallows and a spot for tossing to handle the kopites. Is that what you’re thinking?
Or TFG could open up music venue on Nelson Dock and call it Merseyside Blues?
I disagree with most of those assertions, but regarding the first of them, football fans or not, the Beatles are still immensely popular all over the world and they all know where Merseyside is. I've even been on the bus tour around Allerton myself, as thousands have and still are.
Fair enough agree to differ, the proof is evident, we have a limited global fan base and or interest.
Disagree also on the Beatles, if you ask anyone around the world where are the Beatles from they will say Liverpool they won’t say Merseyside.
Most don’t like it but Liverpool as a City has brand recognition, Merseyside doesn’t.
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I promise you, the Mersey is associated with the city of Liverpool. And those billions of global supporters LFC claim they have know where Everton are.
Tom Hughes
Player Valuation: £15m
"Merseyside" is very weak in terms of global recognition..... it's also weak in terms of meaning/identity, as many areas that are literally next to the Mersey arent even within its rather arbitrary political boundaries. It was a fudge from the start and created far less clarity, unity and agglomerative power than "Greater Manchester" did when these municipal counties were first thought up..... A largely failed rebranding exercise for us, and a boost for our near neighbours, who's redevelopment benefitted more from their more instantly recognisable and unifying identity. Much broader terms like "Liverpool City region' or "Liverpool Bay Area" may have held greater and more unifying sway and attracted more national/international investment along the way.
davek
Player Valuation: £150m
Liverpool City Region is a weak as piss name for this region. No one identifies with it. So the magical effect of 'Liverpool' isn't a given.
As for 'Merseyside' (or more correctly the use of the word 'Mersey') it becomes more precise and less woolly as a concept when applied to an actual organisation's home that rests on its banks. To compare that with the local authority of the same name (which did have a lot of 'brand' recognition, btw) is way off target.
JJK
Player Valuation: £5m
It really doesn’t.
davek
Player Valuation: £150m
They know what Merseybeat is, that the Beatles were at the vanguard of it and which city it applies to; also the Merseyside Derby is a big draw in the football world. To suggest Mersey or Merseyside doesn't have brand recognition is absurd.
As to your other point: yes Liverpool is known (although not for wholly positive reasons: Heysel, Hillsborough, Trans-Atlantic slavery, riots, economic deprivation) but it's also claimed by the club of that name in this city. Applying that name to our promotional activity will boost LFC as much as it will Everton. I think TFG as outsiders to all this will have well spotted that. They're probably horrified at the prospect of our stadium being used to promote our city rival's name pitchside at a global sporting event when the Euros come around in 2028. They might want to look into that.
Chelsea are arguably the best supported club in foreign markets and half the people round here couldn't tell you exactly where Chelsea is, nevermind people in Singapore or Burkina Faso. There's some utter tripe being chatted here.
Tom Hughes
Player Valuation: £15m
Make your mind up.... Liverpool FC benefits greatly from the city name association, but "the magical effect of the name Liverpool isn't a given".
The city's recognised identity, historical and cultural fame is several leagues above that of the artificial metropolitan county. Hence the reason why the term Greater Manchester has worked so much better for them. Globally, no-one has heard of Merseyside.
Football and the Premier League is the real global phenomenon and medium. As a result, the brand of Everton FC (even in its recent calamitous state) is probably stronger and more famous than the river's name, and certainly is within the context of the sport..... at the end of the day, we have been singing about the river for over half a century with little or no great branding effect/benefit...... and I even speak as a seafarer who has "sailed the seven seas," and who's father and grandfather worked the dock where the new stadium was built.
How much would you say has the mighty Stockport County benefitted from its association with the River Mersey? Do the Magical Mystery tour and the world's Merseybeat aficionados all flock to it as a result?
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There is no need to promise mate ive lived and worked in almost every continent in the world, if you asked 99 out of 100 people they couldn't tell you were Merseyside was. Its not that famous - Belfast is one of the most famous shipping docks yards in the world - Titanic etc - very few would tell you unless the googled it what the river running through Belfast is - same as the Mersey and Liverpool. It has no brand recognition internationally. They could tell you were Liverpool is even if they couldn't point it out on a map.
We aren't looking to cultivate Liverpool fans, we are trying to attract new fans who have no allegiance to football.
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Disagree with on that mate. Merseybeat was 70 years ago Teenagers in Singapore, Hong Kong or Korea arent typing Merseybeat into spotify. Have to say its a very paroical outlook. Why is Merseyside different to - Tyneside - Humberside - Wearside, each doesnt doesn't resonate with anyone outside of the UK - no one cares or cares enough to find out - which isnt what you want from a brand - having to make someone work to find out what it is.
I disagree, to be honest, Everton is from Liverpool, i see no reason not to acknowledge that - it doesn't change that fact - im not talking about a name change or anything - but i think its ok to identify that we are from the CIty of Liverpool rather then abandon the City, space and market to them. I also disagree on promoting them - i think they would be furious - they've had it cozy in this City owning the identity and associated benefits for far to long.
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