So if I'm reading this right it is going to be a standard league format with 16 or 18 teams and no relegation. So what I'm wondering is how they are going to handle it when there are 3 or 4 teams left playing for the title by February or March and everyone else is playing out the string with 10+ games that mean nothing. Arsenal vs Dortmund sounds like a good match that people would watch in theory, but if both teams are 25 points off the league lead and aren't playing for anything, what then? Arsenal fans are going to be showing up and watching on TV for something like that? Color me skeptical.
There is a reason that American sports have playoffs. It makes it so almost every game has at least one team playing for something all season.