Matt Damon
Player Valuation: £60m
at least in american law, fair use only applies so long as you do not turn a profit. so if i use it in my post as part of some kind of expression, as long as i'm not making money off of it, its okay. i'm pretty sure fair use doctrine is fairly consistent internationally.
but seriously, what is the rule on me posting a picture on my officially licensed everton kit with my macbook camera? i bought the kit, why shouldn't i be able to post the crest?
Remember the site is governed under English law. And whilst fair use is very similar under most common law jurisdictions it is not the same in all.